There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda
Honda Australia Motorcycle and Power Equipment Pty. Ltd. is a market-leading importer and distributor of an extensive range of Motorcycles, Power Equipment and Marine products. Honda products are state of the art technology, and provide exceptional quality, safety and superb performance.
At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised products and are backed by a huge global footprint - there really is no company like us.
Reporting to the Marketing Manager - Motorcycle & Power Products, the Social Media & Content coordinator plays a key role in shaping Honda's brand presence across Motorcycles, Marine, and Power Equipment. You'll lead the creation and management of engaging, purpose-driven content that connects with our audiences and supports business goals.
In this dynamic role, you'll collaborate with internal teams, agencies, ambassadors, and global partners to deliver high-impact content across social and digital platforms. If you're a strategic thinker with a creative spark and a passion for digital engagement — we want to hear from you!
This is a Permanent Full time Opportunity!
How you'll make an impact
- Develop and execute content and social media strategies that create and engage current and new Honda motorcycle, marine and power equipment fans.
- Support and extend product launches, sales, and brand campaigns to increase fan and brand engagement.
- Collaborate with influencers, creators, and partners to drive authentic engagement.
- Using data and customer voice, monitor and report to peers and senior stakeholders on campaign and social performance, identifying insights and recommending optimisations for future activity.
- Create clear, effective campaign briefs and manage timelines with internal and external teams.
- Partner with our in-house and social agencies to deliver high-quality content and campaigns.
- Ensure marketing activities are delivered on time, within budget, and to scope.
- Work closely with digital and website teams to enhance user journeys and content performance.
- Build strong relationships with internal stakeholders and franchise partners.
- Develop, implement and maintain processes for social community management and escalation.
What you'll bring to Honda
- Tertiary qualifications in Marketing, Communications, Media, or a related field.
- 3+ years' experience in social media and content management.
- Proven expertise across key platforms including Facebook, Instagram, YouTube, and Reddit.
- Strong understanding of community management and customer engagement tools and best practice.
- Experience working with creators, influencers, agencies, and internal teams.
- Proficiency in planning tools, scheduling platforms, and analytics dashboards.
- Excellent written and visual communication skills.
- Ability to manage multiple projects and deadlines.
- Familiarity with SEO, video workflows, and digital asset systems.
- Experience in motorcycle riding and valid Motorcycle riding licence and/or boating is desirable.
The Honda Experience
- Attractive lease programs - vehicles & motorcycles
- Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
- Free loan program for lawn and garden equipment (Victorian Associates)
- Flexible Work Arrangements
- Paid Parental Leave.
- Exciting Engagement Activities - Associates Day, end of year activities & divisional offsite
- Employee Assistance Program for associates & immediate family members
- Wellbeing support, Wellbeing Day, Trained Mental Health First Aiders
- Cultural Flex Days - substitute two public holidays
- Access to professional development courses
- Onsite Gym (Head Office)
- Free parking
Why work for Honda?
At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.
Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way
Experience The Power of Dreams for yourself!
Applicants must satisfactorily complete a National Criminal Records check to undertake this role.
If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.
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📌 Social Media & Content Coordinator
🏢 Honda
📍 Melbourne