Knoxfield based office - all products Australian owned and manufactured Senior leadership role with strategic influence and hands-on ownership Stable, growing business with collaborative founder-led team General Manager – Sales Location: Knoxfield, VIC Applications close EOD 18/01/2026 About Us At Futuresleep, we don't just make beds – we create the best sleep experience possible.
With a global supply network and a founder-led team committed to quality, we lead the industry in innovation, exclusivity, and bespoke sleep solutions.
All our products are proudly manufactured right here in Australia, giving us unique control over quality, customisation, and delivery.
The Opportunity We're looking for an experienced sales leader who understands how to drive commercial growth in a manufacturing environment.
This isn't just about hitting targets – it's about building sales strategies that work hand-in-hand with our production capabilities, ensuring every commitment we make is one we can deliver on.
As GM – Sales, you'll lead our national sales function across retail, hospitality, and wholesale channels.
You'll work closely with our Operations, Production, and Supply Chain teams to align sales ambitions with manufacturing realities, turning operational insights into commercial opportunities.
What You'll Be Doing Leading Multi-Channel Sales Growth Develop and execute sales strategies across retail, hospitality, and wholesale channels Drive sales into hotels and hospitality sector with a focus on long-term partnerships Identify new business opportunities and emerging market trends Building and Leading Your Team Lead and develop a nationwide sales team to consistently achieve targets Build capability in manufacturing-led selling – ensuring your team understands how production timelines and capacity shape commercial decisions Recruit and coach high-performing sales professionals Aligning Sales with Manufacturing Partner with Manufacturing, Operations, and Supply Chain to ensure sales commitments are operationally viable Translate production constraints into clear commercial strategies Support demand planning by aligning forecasts with production schedules Contribute to cross-functional decisions that balance customer needs, efficiency, and profitability Managing Performance and Budget Monitor sales performance across all channels and recommend improvements Manage the sales budget and resource allocation Report on results and provide insights to leadership Collaborate with Finance to ensure pricing and promotions align with margins and costs What We're Looking For Proven senior sales leadership experience delivering growth across retail, hospitality, and wholesale in a manufacturing or production-led environment Strong commercial understanding of manufacturing operations – production planning, lead times, capacity management, and cost drivers Track record of aligning sales strategy with operational capability in complex environments Experience working cross-functionally with Operations, Manufacturing, Supply Chain, and Finance Excellent leadership, communication, and negotiation skills Strong analytical skills and ability to spot trends and opportunities Experience with CRM software and digital sales tools Flexibility to travel as required Previous experience and established contacts within the hotel industry (highly desirable) Why Join Futuresleep?
Collaborative, supportive leadership team Stable and growing business with a strong reputation Mix of strategic projects and hands-on ownership Knoxfield location with Australian manufacturing at our core Opportunity to shape sales strategy in a business that values operational excellence Ready to Apply?
We want to hear from sales leaders who can bridge the gap between commercial ambition and operational reality.
Please submit your resume along with a cover letter addressing: Why you're the right fit for this role Your experience working in manufacturing or production-led environments and how you've successfully aligned sales strategies with operational capabilities Applications close EOD 18/01/2026