Hive + Wellness Australia | Richlands, Brisbane QLD (Hybrid)
Full‐time | Lead the digital future of an iconic Australian brand
Shape the Future of Australia's Most Loved Honey Brand
From hot honey and viral recipes to wellness hacks and creator‐led food trends, honey is having a cultural moment and Capilano is right at the centre of it.
Hive + Wellness, home to Capilano and a growing portfolio of brands enjoyed in more than 35 countries, is looking for a digitally‐savvy, culturally connected marketer to lead how our brands show up across social, digital, creators, PR and culture.
This is a unique opportunity for someone with a strong background in social, digital, content or influencer marketing who is ready to take the next step into broader brand leadership, innovation and FMCG marketing.
If you love food, naturally spot emerging consumer trends, and get excited by the idea of helping shape the future of an iconic Australian brand, we'd love to hear from you.
Why This Role Is Different
You'll get to:
- Own the brand AND the social ecosystem - not just "run the socials"
- Expand your experience into FMCG brand leadership, portfolio management and product innovation
- Shape how Capilano connects with the next generation of consumers
- Build creator, influencer and brand partnerships that genuinely drive relevance and engagement
- Lead digital‐first campaigns that integrate across retail, shopper, PR and brand channels
- Turn emerging food, wellness and consumer trends into brand activity, partnerships and innovation opportunities
- Work with a grounded, collaborative team who value creativity, initiative and fresh thinking
This is a rare opportunity to take your digital expertise and expand it into true brand leadership.
What You'll Lead
Social, Creator & Community Leadership
- Lead the social ecosystem end-to-end across strategy, content, community and creators
- Build platform‐native content strategies across TikTok, Instagram, YouTube and emerging platforms
- Identify and build partnerships with creators, influencers, brands and communities that help Capilano participate authentically in culture
- Lead social listening, trend spotting and rapid‐response content opportunities
- Drive community engagement, PR opportunities and brand reputation management across digital and earned channels
- Identify new platforms, content formats and engagement opportunities that strengthen brand relevance
Brand Leadership & Growth
- Help shape the future direction of Capilano across Australia and international markets
- Develop and deliver integrated brand campaigns that drive relevance, reach and commercial outcomes
- Translate consumer, cultural and category insights into brand activity that builds long‐term equity
- Manage additional portfolio brands and identify opportunities to accelerate their growth and relevance.
Innovation & Commercial Delivery
- Identify emerging consumer, food and wellness trends and translate them into new products, partnerships and brand experiences
- Lead product innovation and renovation initiatives from concept through to market launchPartner closely with Sales to support customer strategy, retail activation and shopper marketing initiatives
- Manage marketing budgets and evaluate performance to maximise return on investment
- Use data, insights and consumer behaviour to inform decisions and prioritise opportunities
Who We're Looking For
- Experience leading social, digital, creator, content or brand marketing for consumer‐facing brands
- A genuine passion for food, cooking, wellness, consumer trends or creator culture
- Strong understanding of social behaviours, digital culture and emerging consumer trends
- Proven ability to build and execute platform‐native content strategies
- Experience working with creators, influencers, communities and agency partners
- Strong creative judgement and the ability to assess and refine ideas, content and campaigns
- Commercial curiosity and an interest in understanding how brands grow, not just how content performs
- Confidence working across multiple stakeholders and projects simultaneously
- A proactive mindset and a track record of identifying opportunities and driving them through to execution
- Curiosity and willingness to experiment with new technologies and tools, including AI
- Experience in FMCG is advantageous, but not essential
Why Hive + Wellness?
You'll join a team that's passionate about our brands, our people and our bees. We offer:
- Hybrid working (up to 2 days from home)
- Learning and development opportunities
- A collaborative, down‐to‐earth team culture
- Modern offices with onsite parking
- Recognition programs and wellbeing initiatives
- Discounts on health insurance, gym memberships and Hive + Wellness products
Ready to Shape the Next Chapter of Capilano?
If you're a digital‐first marketer ready to expand into broader brand leadership and make a real impact on brands Australians love, we'd love to meet you.
Apply now and help write the next chapter of Capilano.
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