We have an exciting opportunity for a Marketing Specialist to join our Land Lease Communities Marketing team in Brisbane.
The Opportunity
Responsible for projects across south Brisbane and north of the Gold Coast you will maximise profit centre performance by developing and implementing innovative project marketing strategies and practices, that supports the delivery of the project vision and outcomes.
Your tasks will include:
- Develop and implement marketing strategies and practices that supports the asset/s vision and values
- Ensure Residential Local Area Marketing (LAM) planning framework is used to leverage the Stockland brand, acquire new leads and support the achievement of sales targets for the business
- Ensure the execution of agreed LAM objectives are established, tracked and report in a timely manner.
- Communicate and demonstrate the application of key learnings into the planning of future activity
- Manage eDM and social media content and communications to customers
- Build and maintain relationships with external suppliers, provide high quality briefs that achieve high quality outputs and meet budget and deadlines
- Devise, manage and maintain asset marketing business plans and FY strategies. Contribute to asset business planning, Project Control Groups (PCG), liveability action plans and place visioning strategies
- Ensure community development initiatives are integrated into LAM plans and executed accordingly
- Review and interpret data to provide key insights and drive a culture of community insights to assist decision-making at a project level and enhance marketing and sales strategies
- Review and evaluate competitor marketing activity and changing consumer trends to incorporate learning's into national and local campaign development and execution.
- Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimise overspend impacts.
- Assist the Regional Marketing Manager to develop other projects for business improvements as required
The ideal candidate will have:
- Appropriate tertiary qualifications
- 5+ years marketing experience, including technical knowledge related to production of marketing materials, developing and executing strategies
- Ideally exposure and experience in property marketing and in particular Built Form products
- Project management expertise
- Experience managing external agencies and suppliers
- Budget managing experience
- Strong verbal and oral communication skills, with a keen eye for detail
The Stockland Proposition
Stockland Halcyon is Australia's most awarded creator of lifestyle living communities across Southeast Queensland, Victoria, NSW and WA. Integrating with Stockland, together we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.
We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.
We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being, and financial services products.
Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents or Open Work Visa holders with more than 12 months validity from their role start date.
Apply today – Stockland – a better way to live.
Agencies should note that unsolicited resumes will not be accepted for this position and Stockland will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved process. Where appropriate, the Careers @ Stockland Team will work with our preferred panel of agencies to source candidates for roles. Please submit any queries relating to the approved process of submitting candidate resumes or Stockland's preferred agency panel to careers@stockland.com.au