YOUR IMPACT
As a Business Director, your role is to lead the client marketing communications of our clients.
In addition to meeting annual personal performance objectives, a Business Director is expected to meet most of the following qualifications.
Product
* Owns planning and execution of strategic and tactical client programs. Demonstrates an ability to apply PR techniques beyond media relations in response to client briefs.
* Demonstrates understanding of marketing and communications approaches across all clients.
* Identifies client business objectives and offers tailored solutions and strategies with supervisor support.
* Proactively builds and maintains relationships with media / key opinion leaders and other relevant third parties.
* Demonstrates event management capabilities.
* Provides client coaching in advance of media interviews.
* Ensures the implementation of publicity strategies meets campaign and/or retainer KPI's. Troubleshooting with the team should issues arise.
* Demonstrates ability to review / edit a range of appropriate styles – pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini-proposals, bylined articles, etc.
* Generates greater understanding of PR tactics and approaches with client.
* Leads the briefing and implementation of other areas of the business including strategy, creative and producers.
* Works with Resource to arrange project team meetings – timely booking resource for short and long term projects (including attending priorities, WIP etc.)
* Focuses on adding value and Turning it Up through ongoing evaluation of activities.
Client Service
* Possesses deep understanding of client business, objectives, competitors, industry sectors and issues.
* Key contact for senior clients and first escalation point to deliver high-level counsel and high standard of client satisfaction.
* Positions Eleven as a strategic partner and perceived as a trusted advisor.
* Measures client satisfaction, flags feedback and takes action. Has ability to handle difficult situations with client and recognises needs to elevate to senior stakeholders.
* Generates new proactive ideas and opportunities by maintaining an in-depth interest / knowledge of current affairs and looks for ways to increase client satisfaction.
* Anticipates potential problems, devises solutions and communications to client.
* Develops advanced communication, presentation and influencing skills. Able to articulate rationale, express ideas and recommendations in client and team meetings.
* Demonstrates creativity by leading creative process, including brainstorms and developing strong client presentations.
* Champions and contributes to award-winning client work.
* Demonstrates responsibility and accountability for financial aspects of accounts.
* Ensures client accounts remain profitable.
Business Growth
* Achieves organic growth of existing clients.
* Maintains and develops contacts, follows up on networking opportunities.
* Recognises new business opportunities and works with supervisor to action.
* Leads slide development, offers creative input and ideas rationales to new business processes.
* Supports supervisor to ensure smooth integration of new business and smooth running of existing accounts.
* Possesses sound financial management skills including projecting profitability, monthly forecasts, servicing, attending JDR's, billable targets and cost-management.
* Negotiates budgets and scope changes successfully with clients.
* Possesses knowledge of full services within TBWA.
* Understands business objectives and assists in achieving these through the development and management of the team.
People
* Understands fundamentals of leadership and motivation to drive high performing teams.
* Oversees junior staff and supervises projects by setting priorities, providing clear briefings, delegating responsibilities and maintaining deadlines.
* Conducts resource and capacity planning within the team.
* Conducts interviews with the recruitment process.
* Shares knowledge and actively looks to maintain and build positive working relationships.
* Contributes to personal development of junior staff by sharing live feedback, coaching and inputting into growth development plans.
* Demonstrates commitment to Eleven values by effectively leading the team, demonstrating positive attitude, communication and problem-solving.
Skills
* Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own and the team's time, including completion of timesheets each week.
* Consistently works to Eleven standards, paying attention to detail, understanding expectations and reviewing junior work.
* Demonstrates innovation and creativity when reviewing briefs and all work to see how it can be improved / Turned up to Eleven.
* Thinks creatively and globally.
* Welcomes accountability and sets the tone for how their accounts are managed.
* Supports company culture wholeheartedly, actively seeks new, smarter and more creative ways of doing things.
* Possesses profile within wider agency and is an ambassador for Eleven at internal and external events.
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