InfoTrack is a leading SaaS technology innovator that is helping a range of professionals, businesses and individuals in a digital age. We care about what we do and the people we work with. We partner with our clients to identify their challenges and constantly look for ways to evolve our products to maximise their impact.
The Role
We're searching for a B2C and B2B Marketing Specialist – AI Solutions who blends creative storytelling with technical fluency. You'll use your understanding of AI marketing tools, automation, and emerging tech to help design and deliver campaigns that attract and engage Australians as they adopt trusted, everyday AI solutions. This role is responsible for driving audience acquisition, brand positioning, revenue support, and customer engagement through multi-channel marketing strategies.
About you
A creative and curious marketer with a passion for shaping AI-driven customer experiences end to end. Experienced across the full customer journey, from website content management and content creation through to buyer journey optimisation, with a strong focus on accessible storytelling and measurable impact. Skilled in designing workflows and automations that can seamlessly embed AI tools into campaign delivery. Proficient in Google Analytics, email marketing and website content management. Exposure of working knowledge to a range of marketing AI tools for copywriting, video, and content generation, also highly regarded. Analytical yet imaginative, confident navigating ambiguity, and energised by opportunities to experiment, innovate, and help build new solutions rather than maintain the status quo.
Key Roles and Responsibilities
* Executemulti-channel campaigns, leveraging automation, data, and generative AI to personalise user journeys and drive engagement.
* Publish consumer-friendly stories and content across video, blogs, AI demos, and chat-based onboarding.
* Measure pilot campaigns for new AI-driven services, optimising creative, conversion, and retention strategies.
* Use analytics and AI-driven insights to segment audiences, identify trends, and track performance across the consumer funnel.
* Collaborate with product, CX, and data teams to create seamless onboarding, align campaigns with insights, and foster AI-enabled innovation.
* Create a range of content – SEO/AEO friendly website content, blogs and social posts, to building landing pages and a good understanding of website/UX design principles
Skills, Knowledge and Experience:
* Marketing across B2C and B2B technology, SaaS, fintech, or AI-driven solutions with exposure to AI technology solutions.
* Experience using email marketing platforms, CMS (Wordpress) and insight tools to segment audiences, identify emerging needs, and refine targeting.
* Experience communicating new tech for everyday use to broad audiences.
* Proven ability to run growth or engagement campaigns across paid, owned, and earned channels.
* Demonstrated experience using AI tools (e.g. OpenAI API, ChatGPT, Jasper, Notion AI, etc.) for campaign creation, content scaling, or personalisation.
The Rewards and Culture
What We Offer:
Personal Development We have a rich history of providing people with growth opportunities throughout their InfoTrack journey. We provide our people with professional development plans, technical training, leadership programs, and clear career progression opportunities.
Reward & Recognition We have a culture of recognising the contributions of our people and rewarding them for their impact. We have various formal recognition programs as well as access to our employee share scheme. We put an emphasis on staff happiness, so we have a well-stocked snack cupboard, weekly catered lunches, free breakfast every morning and locally based social committees that drive events for each office including a Table Tennis competition.
Health & Wellbeing We care about our people's well-being and that is why we offer a range of benefits including fully covered gym memberships, monthly in-house massages, progressive leave policies and access to an Employee Assistance Program.
Join a company that puts people first, where your contributions are valued, and your potential is supported every step of the way. Apply now or message us directly to find out more!
At InfoTrack we are a diverse workforce and we're proud to be an equal opportunity employer. We believe our differences make us stronger. We therefor encourage applications from Aboriginal and Torres Strait Islander people and people of all cultures, abilities, sex, and genders.
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