About the job Salesforce Marketing Cloud Consultant
Experience: 9+ Years
Overview
Strong domain knowledge of the Salesforce Marketing Cloud platform.
Experience in integrating marketing with Sales/Service Cloud and other external data systems to push/pull data.
Integrations may include CRMs, ERPs, eCommerce platforms, Google Analytics, SMS, etc.
Strong understanding of relational data models, SOAP APIs, REST APIs, integration techniques, and Advanced SQL.
Excellent understanding of data dependencies and design for marketing cloud journeys and campaigns.
Experience with Email Studio, Journey Builder, campaign creation/management, including data configuration, audience creation, and utilization of capabilities in the SFMC platform.
Strong knowledge of AmpScript for email personalization and complex cloudpage creation with AmpScript.
Technical background with a proven history of understanding complex systems.
Ability to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and team player.
Strong communicator with exceptional team handling capabilities.
Salesforce Marketing Cloud Consultant certification mandatory.
Experience in below Studios/Technologies
Email Studio
Journey Builder
Automation Studio
Web Studio/Cloud Pages
AmpScript
Marketing Cloud APIs REST and SOAP
Key Responsibilities
Enable and Execute Marketing Automations
Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, SOAP and REST API, for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
Test Marketing Automations with dynamic content and multiple user paths.
Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.
Marketing Campaign Personalization
Build and execute email marketing campaigns using Content Builder.
Personalize email content for custom customer experience (i.e., Dynamic Content, Advanced Agile Content, AmpScript, etc.).
Leverage AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
Configure account setup and administration for users and current Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc).
Subscriber and data management
Work with Data Extensions, Profile management, and subscriber DE.
Excellent knowledge of SQL fundamentals and other database technologies.
Update and maintain Relational Data Model
Design mobile responsive creatives and HTML emails.
Create microsites using ExactTarget and auto-publish them.
Configure Exact Target Microsite Activity
Knowledgeable of web services and especially communicating with the RESTful endpoints.
Knowledge of UI & front-end web technologies like SSJS, HTML, CSS, JavaScript/jQuery is a value addition.
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📌 Salesforce Marketing Cloud Consultant
🏢 Pyramid Global Technologies
📍 New South Wales