Digital Marketing Specialist - Remote - Work From HomeIn 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet.Today, our dedicated team of 85 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and lead their digital marketing strategy.Our core values are Trust, Service, and Innovation. Our team culture is based on practicing an Outward Mindset which is the simple idea that, “our success is a by-product of helping others succeed.”Is our culture a good fit with your work and life philosophy?ABOUT THE ROLEAs a Digital Marketing Specialist, your mission is to help our clients get and keep more new patients! The focus of your role is client management and identifying opportunities to grow your accounts. You’ll work closely with expert internal departments including SEO, PPC, graphic design, web development, and copywriting.To keep pace with the ever-changing digital landscape, you’ll be provided with ongoing training and development opportunities.Reporting to the Team Leader, DMS Asia Pacific, you’ll work with our allied healthcare brand, Perfect Patients, and Smile Marketing (dentists), and manage an established portfolio of practice clients. You will be responsible for identifying client needs and developing strategies. Must be self-driven and highly adaptable.Your specific role responsibilities include, but are not limited to:Onboarding of new clients, implementation of digital strategy, driving value conversations, client retention strategy, and establishing partnershipsClient Relationship Building: develop and maintain solid relationships with client contacts; willing and able to consult with the client to resolve ambiguity in provided requests or assetsManaging client expectations and internal resources to ensure our service delivers exceptional new patient resultsPerform a wide variety of online marketing functions, proactively identify opportunities and generate ideas for your clients to improve new patient conversion and help clients meet business needs and objectivesWorking alongside internal specialists (SEO, PPC, graphic design, development, and copywriting) to manage your clients' digital strategy and focus on their growth and successProactively review data and liaise closely with clients to identify patient behavior and design a journey roadmap to better personalize content, and target communication to drive new patient leads, visits, and conversionMeet KPIs for client retention and upsellingTo be invited for an interview, you should possess the following skills and experience:You will have demonstrated experience building strong, trusted, long-term relationships in a previous relationship management and/or account management role (2 years)Agency experience highly desirableAbility to organize and prioritize multiple strategies and customer deadlines with minimal oversightExcellent written and oral communication skillsExperience in local marketing strategy including a working knowledge of all aspects of websites and digital marketingClear understanding of the following and 2 years experience with:Google AnalyticsSEO best practicesGoogle Ads “PPC”Social Media Management “SMM”Good working knowledge of Content Management Systems (e.g. WordPress or similar)Power-user with productivity tools including email, web search, CRMs, and online collaboration apps (e.g. Slack)Natural leadership qualitiesOur ideal candidate will be detail-oriented, efficient, dependable, and a collaborative team player with a positive “can-do” professional attitude.If you thrive in a fast-paced environment, are adaptable to change and have a sense of humor, enterprising curiosity, a strong work ethic, and a positive outlook, this just may be the right role for you!Experience in the health profession and working with doctors is desirable but not essential.Although there is flexibility on the work schedule, you would need to work the majority of your day during normal Australia business hours Monday through Friday from 8am-5pm AEST.This is a full-time position with flexible, family-friendly hours.Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.APPLY HERE: https://form.jotform.com/250554038680154
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