Overview
CERESlife: Australia. Ceres Life creates effortless outfit solutions, responsibly designed in Australia. We're here to take the guesswork out of effortless style, with outfit solutions that translate trends into day-to-day wear. Anchored in denim and designed for comfort, our laid-back approach is iconically Australian and always wearable. We are community focused and responsibly led.
About the role
We're on the hunt for a customer-focused, data-driven Digital Marketing Specialist (CRM) to help grow the Ceres Life brand and create meaningful customer experiences. In this role, you'll plan and deliver campaigns across email, SMS, social media and Google to attract new customers and keep existing ones engaged.
You'll manage the customer journey end-to-end—building and improving key CRM activities like welcome flows, abandoned cart reminders and re-engagement campaigns. You'll use data to understand performance, make improvements and create more personalised experiences for different audiences.
Working across platforms, you'll help improve the website journey and ensure systems and data flow smoothly. You'll also support and optimise paid campaigns across Meta, TikTok and Pinterest, collaborating with creative, tech and external teams. This role is all about testing, learning and improving—while staying on top of trends in a fast-moving digital landscape. You're curious, passionate about digital, and use insights to drive better results.
Responsibilities
* Plan and deliver campaigns across email, SMS, social media and Google to attract new customers and keep existing ones engaged.
* Manage the customer journey end-to-end—building and improving CRM activities like welcome flows, abandoned cart reminders and re-engagement campaigns.
* Use data to understand performance, make improvements and create more personalised experiences for different audiences.
* Improve website journey across platforms and ensure systems and data flow smoothly.
* Support and optimise paid campaigns across Meta, TikTok and Pinterest, collaborating with creative, tech and external teams.
* Engage in testing, learning and continuous improvement to stay ahead in a fast-moving digital landscape.
Qualifications / Skills & Experience
* Solid experience delivering customer-led digital projects and data analytics strategies.
* Strong experience executing customer journeys (e.g., automated flows) and retention strategies.
* Strong data, analytics and insights experience with the ability to turn data into insights that deliver commercial outcomes and improve the customer experience.
* Strong learning agility and willingness to upskill and partner to continually strive for best practice solutions.
* Ability to manage project resources and business stakeholders, including deadlines and budgets.
Benefits
* Competitive salary
* Flexible working options & people-first leave initiatives
* Access to world-class Support Centre, with an in-house restaurant and wellness centre
* Subsidised onsite childcare
* Discounts on brand products
* 24/7 Wellness support – mental health, relationships, family and more
* Local & Global career growth
* Returnity - Paid program for new parents heading back to work
* Bring your dog to work
* Recognition, team connection moments and more
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