SEO Content and Digital PR Director
We are seeking an ambitious content leader to build and scale our content and digital PR capability nationally. This role will define and lead our approach to content strategy, editorial excellence, thought leadership, link acquisition, and digital storytelling.
About the Role
* Develop high-quality, search-driven content strategies for key clients
* Evaluate scalable content planning and production frameworks grounded in audience intent and LLM-readiness
* Establish ways of working around large language models – ensuring we reap the benefits in efficiency and scale, but ensure quality of outputs and appropriate governance
* Build and operationalise a Digital PR offering that drives high-quality editorial coverage, authoritative backlinks, and brand credibility
Key Responsibilities
1. Craft compelling content that resonates with our target audience
2. Leverage data and analytics to inform content decisions
3. Collaborate with cross-functional teams to integrate content and PR into broader go-to-market strategies
4. Develop and maintain relationships with senior client stakeholders
5. Oversee the development and implementation of content and PR plans
Requirements
* Proven track record designing and delivering integrated content strategies for enterprise or large brands
* Strong working knowledge & ability to provide examples of search-driven content (E-E-A-T, content architecture, clustering, topic authority)
* Experience leading Digital PR campaigns that drive high-quality coverage and links
* Offers a perspective on AI-assisted content production workflows
What We Offer
* A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
* A creative, lively, and rewarding office environment where people love working with each other
* Access to our Global AI Platform Marcel, connecting employees with opportunities for career mobility and collaboration across our global network
Join Our Team
If you're passionate about future-ready organic growth, creative storytelling, and earned media impact, we'd love to hear from you.