Job Description
We are seeking a seasoned marketing professional to fill the role of Partnership Marketing Manager. This key position will be responsible for developing and executing strategic marketing campaigns that drive business growth across our network of 450+ partners. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in managing multiple priorities and stakeholders.
The Partnership Marketing Manager will work closely with Partner Managers to support partner relationships and business outcomes. They will plan, deliver, and optimize tailored marketing campaigns for priority, strategic, and association partners. Additionally, they will manage campaigns end-to-end, from planning through execution, on time and within budget.
The successful candidate will have a mix of marketing channels and techniques at their disposal, including email, digital display, SEM/SEO, social media, direct mail, events, webinars, video, merchandise, and offers. They will also equip Sales, Partner Managers, and partners with effective enablement tools, sales collateral, and other resources.
Stakeholder Management is a crucial aspect of this role, as the Partnership Marketing Manager will collaborate with the Commercial Partnerships team to deliver partner growth targets. They will partner with the Channel Marketing Lead and wider Partner Marketing team to ensure consistent delivery and alignment with Tyro's growth strategy.
The role requires a strong understanding of market trends, partner needs, and customer behaviors to inform strategy. The ideal candidate will also have experience in B2B marketing within a heavily regulated industry, such as financial services. Understanding of the healthcare sector and health claiming environment is desirable.
Key Responsibilities:
* Develop and execute strategic marketing campaigns to drive business growth across our network of 450+ partners.
* Work closely with Partner Managers to support partner relationships and business outcomes.
* Plan, deliver, and optimize tailored marketing campaigns for priority, strategic, and association partners.
* Manage campaigns end-to-end, from planning through execution, on time and within budget.
* Equip Sales, Partner Managers, and partners with effective enablement tools, sales collateral, and other resources.
* Collaborate with the Commercial Partnerships team to deliver partner growth targets.
* Partner with the Channel Marketing Lead and wider Partner Marketing team to ensure consistent delivery and alignment with Tyro's growth strategy.
Required Skills and Qualifications
To succeed in this role, you will need to possess the following skills and qualifications:
* Bachelor's degree in marketing, Business, Communications, or related discipline.
* Approximately 3-5 years' marketing experience with a focus on partner marketing and acquisition across the full marketing funnel.
* Strong analytical and reporting skills.
* Proven experience planning and executing multi-channel marketing campaigns (digital, social, paid media, content, email, events).
* Highly organized, with the ability to manage competing priorities and deadlines.
* Ability to thrive in a fast-paced, deadline-driven environment.
* Proven ability to manage multiple priorities and stakeholders.
* Strong commercial acumen with experience managing budgets and measuring ROI.
* Excellent communication and presentation skills, with the ability to influence at all levels.
* A problem-solving attitude with a proactive approach to challenges.
Benefits
As a valued member of our team, you can expect to enjoy the following benefits:
* Mix of in-office and remote working.
* Learning and career development opportunities.
* 16 weeks paid primary carers leave.
* 12 weeks paid secondary carers leave.
* Annual team-based volunteer day.
* Birthday Leave.
* Power Up Day (Additional day of leave).
* Weekly team social events, snacks, craft beer and wine, ping pong and video games.
* Taco Tuesdays.
* Mental health and wellness initiatives.
* Novated leasing.
Others
At Tyro, we pride ourselves on being a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.