Campaign Development Lead
The role of a Campaign Manager involves leading the development and implementation of high-profile, multi-million dollar integrated campaigns and communication strategies. These campaigns are designed to promote key reforms in education with a focus on attracting, recruiting, and retaining teachers and educators.
This fixed-term opportunity will last for six months as part of the Communications Division, which leads the communication of Victorian Government priorities for early childhood development and school education.
* The Division is responsible for engaging Victorians on education issues and services through media relations, internal and external communications, branding, digital channels, public affairs, and event management.
* It consists of branches supported by an executive team: Public Communications Services, Portfolio Communications, Digital and Creative Services.
In this role, you will be responsible for implementing these campaigns across various channels, including significant below-the-line communications.
You will work closely with the broader early childhood portfolio team to tailor the campaign for priority audiences and drive new supporting initiatives such as events, partnerships, endorsements, and public relations.
Key responsibilities include:
* Working with various business areas within the Department to plan and execute communications, marketing campaigns, and communications activities that deliver messages to early childhood education, schools, public, and internal audiences.
* Managing relationships with and between program and policy areas, creating positive and respectful relationships.
* Providing expert advice in planning and delivering communications and marketing activities.
* Supporting the team to develop new and innovative ways to communicate across our channels.
* Supporting the strategic direction of the portfolio and the Communications Division by delivering key communications outcomes that support the Department and education.
* Working across the Communications Division to ensure communication strategies are implemented effectively.
* Project managing relationships with business areas and external providers.
The successful candidate will demonstrate strong knowledge and expertise in managing campaigns, familiarity with Victorian Government advertising guidelines, and relevant tertiary qualifications in Communications and Marketing.