Help senior leaders at the world's top law, accounting, and consulting firms rethink how they develop and reward talent.
You'll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners, CEOs, and HRDs across Australia, the UK, and the US.
Why this role
Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures.
Strategic + hands-on: Mix positioning and storytelling with campaign execution, automation, and analytics.
Global reach: Own impact across AU/UK/US markets and work closely with senior stakeholders.
What you'll do
Brand & Positioning
Build awareness across law, accounting, and consulting; craft messaging that resonates with C-suite buyers.
Keep our voice consistent across every channel.
Digital & Demand
Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs.
Run email and marketing-automation programs; operationalize buyer-intent to surface in-market accounts.
Equip BD with qualified leads and sales enablement.
Content & Community
Orchestrate research, podcasts, and webinars; turn client outcomes into compelling stories.
Build a community that brings senior firm leaders into our orbit.
Events & Partnerships
Curate roundtables and special-interest groups; manage sponsorships and co-marketing with associations.
Plan integrated campaigns around industry and client events.
Technology & Analytics
Own the martech stack (automation, CRM, analytics).
Use data to iterate and scale what works.
What you'll bring
3+ years in MarComms—ideally B2B tech or professional services—plus a relevant degree.
Fluency with HubSpot (or similar), social scheduling/LinkedIn for B2B, email/newsletters, and buyer-intent/ABM tools.
Analytics chops (GA, social, dashboards) and a basic grasp of web UX.
Superb writing, detail obsession, and the ability to juggle multiple campaigns.
A proactive, analytical, collaborative operator who turns insight into action.
Bonus: experience with professional services buyers, thought-leadership programs, and AI/performance tech.
How success is measured
Qualified pipeline contribution and lead quality.
Web engagement and conversion lift.
Social/community growth in target segments.
Content and event performance (downloads, attendance, ROI).
Team, location & ways of working
Report to the Head of BD; collaborate with the CEO plus BD, CX, and Product.
Work flexibly across AU/UK time zones, with occasional travel for events (4–6x/year).
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