Our Vision
To provide world-leading admissions support to Australians
Our Mission
Creating the Education system for the 22nd Century.
Crimson Consulting Limited is an Education Services company headquartered in Auckland, New Zealand that provides college consulting, tutoring and mentoring for students across the globe.
Marketing Coordinator - Entry Level
What this role is responsible for
This Perth-based role will be focused on establishing growth in the WA and SA regions and further developing Crimson's relationships with students, parents and local schools.
* Drive brand awareness of Crimson's personalised education and mentoring services and products through cross-channel campaigns and initiatives
* Identifying mutually beneficial marketing opportunities with other education providers to establish symbiotic partnerships
* Creation and implementation of marketing collateral to create a positive customer experience and increase in conversions
* Assist in communicating Crimson's unique offering at expos, seminars, school talks, webinars and related event support
* Manage and support the end-to-end planning, execution and optimisation of LAM and advertising campaigns in WA and SA with support extended to other states as deemed necessary
* Coordination of specific outreach tactics including expos, seminars, school talks and related event support
* Monitor leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience. Work closely with the wider marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
* Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversions
Business Development & Lead Generation (when required)
* Working with the Local Area and Digital Marketing Teams to develop/enhance lead generation methods by identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in leads and sales
* Coordinating outreach activities such as school talks, careers expos and Crimson seminars
* Sourcing potential organisations and markets for lead generation/partnerships
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