Job Opportunity
We are seeking a skilled Paid Search Specialist to join our team. As a Paid Search Specialist, you will be responsible for managing and optimising paid search campaigns across Google Ads and Microsoft Ads.
Requirements
* Minimum 3 years experience in paid advertising role specifically in Google Ads and Microsoft Ads
* Experienced in setting up and managing performance marketing campaigns from end to end, across paid search with proven success implementing strategies and reporting effectiveness
* A deep understanding of various campaign types and objectives, e.g. Lead Generation, Conversions, etc.
* A digital marketing expert with a strong grasp of customer behaviour, acquisition strategies, and conversion optimisation
* A team player who is willing to go above and beyond to help deliver outcomes for our brands
* Proactive, punctual, non-distracted and reliable at all times
* Professionally presented and well spoken
* Meticulous attention to detail, energetic & self-motivated
* Eye for detail and accuracy whilst maintaining a creative edge
* Organised, structured, and able to meet deadlines
Responsibilities
* Campaign Management & Execution: Build, manage and optimise campaigns across Google Ads and Microsoft Ads, including Search, Display and YouTube
* Implement and refine keyword strategies, bid adjustments, ad copy and audience segmentation
* Design and execute A/B tests across creative, copy, targeting and landing pages
* Performance & Analysis: Monitor campaign performance and attribution using reporting tools
* Analyse data to generate actionable insights and implement optimisations that maximise ROI and efficiency
* Manage budget allocation to achieve cost and revenue targets
* Deliver regular performance reports with strategic recommendations
* Strategy & Growth: Contribute to paid media strategy aligned with business objectives
* Identify new keyword opportunities and expansion areas based on search demand and competition
* Stay current with platform updates, ad product launches and industry trends
What You Will Get in Return
* Opportunity to grow
* Competitive remuneration
* Supportive team culture that supports your professional ambitions
* The opportunity to grow and diversify your own skill set
* Extensive on-the-job learning and development