About Lucent Globe:
At Lucent Globe, we’re committed to improving our planet by reducing plastic waste and toxic chemicals. Our goal is to make a real difference by creating alternative products that are kind to our planet, without sacrificing performance. We believe that sustainability should be affordable and accessible to everyone! Our team is passionate about developing high quality products to make cleaning easier for all and we strive to create meaningful connections with our audience through engaging and impactful content.
Position Overview:
We are looking for a creative and strategic Content Creator to join our team with previous experience in ecommerce D2C brands. The ideal candidate is a passionate storyteller with a keen eye for detail and a deep understanding of digital media. You will be responsible for developing high-performing video and photo ad creatives across various social channels, enhancing our brand presence, and driving customer acquisition and engagement.
Key Responsibilities:
* Ad Creative Development: Create compelling and innovative video and photo ad creatives for social media platforms such as Facebook, Instagram, LinkedIn, and TikTok that align with our marketing objectives and resonate with our target audience.
* Visual Content Creation: Produce visually engaging videos, photos and graphics optimized for ad performance, using tools such as Adobe Creative Suite, Capcut, Canva, and other relevant software.
* Performance Optimisation: Continuously test and optimise ad creatives based on performance data, making adjustments to improve key metrics such as CTR, conversion rates, and ROI.
* Content Strategy: Collaborate with the marketing team to develop and execute a content strategy focused on paid media, ensuring alignment with brand messaging and campaign goals.
* Audience Insights: Utilise customer insights and feedback to tailor content that speaks directly to our audience’s needs and preferences, enhancing relevance and engagement.
* Brand Consistency: Maintain a consistent brand voice, style, and aesthetic across all ad creatives, ensuring a cohesive brand experience.
* Analytics & Reporting: Monitor and analyse the performance of ad creatives using analytics tools; provide regular reports and insights to refine content strategy and improve campaign outcomes.
Why Join Lucent Globe?
* Be part of a passionate, fun, supportive team, committed to positive change for the benefit of our planet.
* Work within a collaborative team of experienced Content Creators.
* Opportunity to make a significant impact on the planet and the brand.
* Personal growth opportunities including in-house upskilling and fast-tracked career progression
* Full Time role, 1 day WFH per week.
* Competitive salary and benefits package.
* Bonuses for high performing content creations.
* All equipment provided: Apple macbook laptop, Sony professional hybrid camera systems, in-house cyclorama photography studio, lighting, etc
Qualifications:
* Proven experience as a Content Creator or similar role. Strong focus on creating high-performing ad creatives is highly regarded.
* Excellent writing, editing, collaborating and communication skills.
* Creative mindset with a passion for storytelling and innovation.
* Videography and Photography skills (Hybrid mirrorless camera operation)
* Proficiency in video editing software (Adobe Premiere Pro, Capcut, Canva, After Effects, etc).
* Proficiency in graphic design (Canva, Adobe Illustrator, etc)
* Experience with paid social media advertising and an understanding of best practices for different platforms is highly regarded.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* [Preferred] Experience in direct response marketing or performance marketing.
* [Preferred] Degree in Content Creation, Videography, Photography, Marketing, Communications, Journalism, or related field.