Associate Director of Sales, based in Perth | Make Your Impact Are you a strategic sales leader who knows how to grow market share, build powerful client relationships, and drive performance? We’re looking for an
Associate Director of Sales
to elevate our commercial success and shape the future of our hotel portfolio.
This is your chance to step into a high‑impact role where your ideas are valued, your expertise is respected, and your achievements directly influence the success of our business.
The Opportunity As the
Associate Director of Sales, you’ll design and execute the sales strategy for your portfolio—boosting presence, performance and profitability. You will source new business, nurture key client relationships, monitor competitor activity, and secure strong commercial outcomes.
You’ll collaborate closely with hotel operations and cross‑functional teams to ensure every client experience exceeds expectations—from first enquiry through to flawless event delivery.
What you’ll do:
Lead and implement sales strategy across MICE and corporate segments
Grow local SME, non‑national corporate and PCO accounts
Proactively prospect, convert leads and achieve sales KPIs
Analyse market trends, competitor activity and revenue performance
Develop annual sales plans, budgets and forecasts
Build strong partnerships with operations, marketing, PCOs and industry bodies
Manage VIP site inspections, events and local marketing initiatives
Represent the hotel at trade shows, sales trips and networking events
What you’ll bring:
5+ years’ experience in hospitality sales, meetings & events, or hotel commercial roles, including 2–3 years in a senior sales, business development or leadership position (e.g. Sales Manager, Senior Sales Manager, MICE Manager).
Analytical capability with strength in interpreting and managing sales data
Strong negotiation skills, resilience and adaptability
Confident presenter with commercial business writing skills
Demonstrated success developing and executing sales strategies
Extensive experience in domestic and international meetings, incentives and events
Impeccable attention to detail
Excellent stakeholder engagement and relationship‑building skills
Comfortable working in a fast‑paced, sales‑targeted environment
Strong presentation skills and immaculate personal presentation
Outstanding communication skills – verbal, written, and active listening
A valid Australian driver’s licence and reliable vehicle
Unrestricted work rights in Australia, with eligibility to work without sponsorship
Why TFE Hotels:
Freedom to innovate and build long‑term strategy
A collaborative, high‑performing sales culture
Opportunities for progression within a growing national portfolio
The chance to make a measurable impact on business performance
TFE Hotels combines an enviable portfolio of properties with a culture that brings out the best in our teams. We're embracing transformation to drive future growth and enhance our brands. Supported by our values and our history of excellence, we achieve more together with shared passion, a commitment to elevating every moment, and a dedication to owning our impact.
If you're passionate about people, driven to succeed, and looking to grow your career with an energetic and supportive team, we’d love to hear from you.
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