Amazon Ecommerce Marketing Specialist
We are seeking an experienced ecommerce marketing specialist to join our team. The ideal candidate will have a strong background in Amazon sales and marketing, with expertise in driving data-driven decisions using Amazon Marketing Services.
* Lead Amazon Ads strategy, managing budgets, bids, keywords, and creative.
* Optimize Amazon product listings for SEO and monitor performance using Amazon Brand Analytics.
* Collaborate with national accounts and sales to align Amazon promotional planning, merchandising, and product launch strategies.
* Develop and implement technical and content SEO strategies across company websites, including audits, keyword research, page optimization, internal linking, and schema.
* Use insights from Amazon and paid search performance to inform organic strategies on the web.
* Collaborate with content, UX, and product teams to optimize content structure and improve rankings and engagement.
* Regularly monitor site health, crawlability, and search performance.
* Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max) to support awareness and conversion across key products and categories.
Key Responsibilities:
1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 4–6+ years of experience in Amazon Ads and marketplace SEO.
3. Demonstrated success in technical SEO and on-page optimization for websites.
4. Experience managing Google Ads campaigns and interpreting cross-channel performance.
5. Proficient with tools such as Amazon Brand Analytics, Helium 10, Google Ads, Google Analytics, SEMrush, Ahrefs, and AI content/optimization platforms.
6. Strong analytical and communication skills; ability to translate data into clear recommendations.
7. Experience managing multiple brands or product portfolios is a plus.