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Head of digital growth

Adelaide
beBeeEcommerce
Posted: 17 August
Offer description

About This Role

This role is focused on driving growth and revenue through strategic e-commerce initiatives, digital marketing leadership, and user experience optimisation.


Key Responsibilities

1. Brand Strategy & Creative Direction:
* Develop and execute brand strategies that enhance positioning, drive customer loyalty, and engage both new and existing consumers.
* Oversee the development of creative assets, ensuring alignment with the company's purpose, vision, and voice.
* Foster brand awareness and advocacy through media, influencer partnerships, and public engagement.
2. E-Commerce Strategy & Growth:
* Define and execute the e-commerce strategy to drive revenue, profitability, and customer retention.
* Take full P&L ownership, ensuring revenue, margins, and costs align with business targets.
* Expand digital sales channels, including direct-to-consumer (DTC) websites, marketplaces, and mobile platforms.
3. Digital Marketing Leadership:
* Develop and oversee digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media.
* Align online brand positioning with digital touchpoints, including influencers and paid media campaigns.
* Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys.
4. User Experience & Customer Journey Optimisation:
* Ensure website and mobile platforms are optimised for speed, UX/UI, and functionality to improve key metrics such as conversion rates and AOV.
* Implement personalisation strategies to enhance customer engagement and drive higher conversion.
* Continuously refine customer journeys through data insights and feedback to remove friction points.
5. Technology & Platform Management:
* Work with IT teams to integrate e-commerce platforms with business systems.
* Stay ahead of emerging e-commerce technologies and assess their impact.
6. Marketplace Strategy:
* Manage third-party marketplaces, optimising product listings, pricing, and promotions.
* Ensure compliance with marketplace regulations and maintain key partnerships to maximise profitability.
7. Operations & Fulfilment:
* Collaborate with operations and logistics teams to streamline order fulfilment, warehousing, and inventory management.
* Lead efforts to optimise last-mile delivery, improving speed, cost efficiency, and transparency.
8. Data Analytics & Performance Monitoring:
* Use analytics tools to track key KPIs, including revenue, traffic, conversion rates, CLV, CAC, and ROAS.
* Provide data-driven reports to the executive team, with insights and recommendations.
* Implement A/B testing and experimentation strategies to optimise site performance and marketing campaigns.
9. Leadership & Team Management:
* Build and develop the e-commerce team, fostering a data-driven and high-performance culture.
* Work cross-functionally with marketing, operations, IT, and customer service to ensure business alignment.
* Manage external vendors and agencies to ensure optimal performance and ROI.

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