We're seeking a highly skilled Marketing Specialist to join our team in developing compelling value propositions and product content.
About the Role:
This is an exciting opportunity for someone with a passion for marketing to work closely with cross-functional teams to identify and deliver on product marketing needs. Your goal will be to impact business and customer outcomes through effective go-to-market motions.
* Develop high-quality, segment-specific product content (e.g., blogs, videos, web copy) with internal/external partners.
* Manage and maintain a library of product marketing content, ensuring accuracy and compliance.
* Track and optimize content performance using analytics tools; inform strategies across the buyer journey.
* Collaborate cross-functionally with Product, Sales, Partnerships, and Marketing to deliver GTM assets.
* Develop deep knowledge of our customers, competitors, and products to shape content and messaging.
* Conduct customer research to test product-market fit, value props, and messaging.
* Lead GTM activities for product/feature launches, including CVP and messaging development.
You'll bring:
* Proven experience in Product Marketing (ideally in Tech, SaaS or Financial Services).
* Strong copywriting and communication skills.
* Experience developing content with creative teams or agencies.
* Familiarity with CMS tools and analytics platforms.
* Skilled in customer research, persona development, and segmentation.
* Strong project management skills and ability to juggle multiple priorities.
* Bonus: Knowledge of the Australian payments or banking industry.
What's in it for you?
* A mix of in-office and remote working.
* Learning and career development opportunities.
* 16 weeks paid primary carers leave.
* 12 weeks paid secondary carers leave.
* Annual team-based volunteer day.
* Birthday Leave.
* Power Up Day (Additional day of leave).
* Weekly team social events, snacks, craft beer and wine, ping pong and video games.
* Taco Tuesdays.
* Mental health and wellness initiatives.
* Novated leasing.
We are an equal opportunity employer committed to diversity and inclusion. If you need accommodations or adjustments at any stage of the recruitment process, please let us know.