Digital Marketing Manager Role
This position is a key member of our marketing team, responsible for driving traffic, increasing sales, and gaining followers through performance marketing strategies. The ideal candidate will have 3-4 years of management experience, with a strong background in SEM and Affiliate campaigns.
* Performance Marketing: Develop and implement performance marketing strategies to drive traffic, increase sales, and gain followers.
* Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimized for performance.
* Analytics and Reporting: Analyze campaign performance using tools like Google Analytics and prepare reports to communicate results and insights to stakeholders.
* Optimization: Continuously test and optimize campaigns to improve performance, including A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
Key Responsibilities
* Affiliate Marketing: Oversee the affiliate marketing program, ensuring it aligns with brand goals and objectives.
* Program Optimization: Effectively optimize affiliate marketing programs with top affiliates, including flat fee and CPA-based placements.
* Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
Requirements
* 3-4 years' management experience
* Minimum 3-4+ years' experience managing SEM and Affiliate campaigns (in-house or agency-side)
* Strong ad campaign implementation experience using platforms such as Meta, TikTok, Pinterest, Snapchat, and Spotify
* High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word
* Ability to analyze data and report on performance of ads and make adjustments inline with results to grow revenue and increase conversion rate
* Experience with analytics tools including Google Analytics 360 and Google Tag Manager
* Proactively seeking out opportunities to keep across new industry trends or technologies
* High-level of attention to detail, excellent communicator, and collaborative team-player
Benefits
* Brand new offices with an onsite gym
* Great, fun, and collaborative team culture
* Generous monthly clothing allowance + ongoing discounts
* Fun events throughout the year