Job Title: Organic Social and Communications Manager
About the Role
We are seeking a highly creative and passionate Organic Social, Events and Communications Manager to join our in-house team on a 12-month maternity leave contract. This role is key to bringing our brand to life by helping us become the most loved and trusted voice in the pet industry.
About You
You will lead the execution of our organic social strategy, manage influencer relationships, bring our brand into the real world through events and activations, and work with our PR agency to build earned media visibility. You will also play a central role in delivering integrated brand campaigns alongside our VP of Brand & Communications and the wider brand leadership team.
Your Key Responsibilities
* Own and evolve our social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
* Lead the influencer and creator program, including macro collaborations, always-on gifting, and community engagement
* Launch a new product gifting program
* Manage events and brand activations, from trade shows and PR stunts to pet community experiences
* Identify and work with key brand and charity partners to build integrated campaigns with strong social and earned outcomes
* Maintain a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals
* Lead monthly performance reporting across social, influencer, and PR, surfacing actionable insights to guide future work
* Work with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive comms
* Own budgets and performance targets across organic social, influencer, events, and communications
Requirements
* 5+ years experience in-house or in an agency environment, ideally working with retail or ecommerce brands
* Proven ability to build and manage social accounts, with a clear understanding of what drives engagement across platforms
* A strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connects
* Confident both behind and in front of the camera, you're comfortable being a visible part of our brand voice
* Hands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliers
* Highly organised and detail-oriented, with the project management skills to juggle multiple workstreams and shifting priorities
* A data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategies
* A collaborative team player who brings positive energy, creativity, and curiosity to cross-functional work
* A deep passion for pets and pet parents, and a desire to create meaningful brand experiences that make tails wag
Benefits
* Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
* Flexible working environment
* Up to 50% employee discount
* Product sample giveaways
* Pawrental leave and wellbeing leave
* Team charity volunteer days
* Classpass subsidy
Why Join Us?
We reckon our mission to help the world pet better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you're committed to help shape an entire industry - it's pretty exciting stuff. We're a company that operates with humble hearts and hungry minds, and we value diversity in all forms.