Marketing Manager Specialist
About the Role
Reports to: Director of Sales & Marketing
Department: Sales & Marketing
Employment Type: Full-time
The Marketing Manager Specialist is responsible for managing, growing, and optimizing the performance of market leading FMCG brands and product portfolios within the Australian/NZ market. This role combines strategic brand ownership with hands-on product lifecycle management, ensuring sustainable growth through insights-led decision-making, commercial acumen, and effective cross-functional collaboration.
Key Responsibilities Brand & Portfolio Management
* Develop and execute annual brand plans to drive growth in revenue, volume, and market share.
* Manage brand positioning, tone of voice, value proposition, and long-term brand equity initiatives.
* Oversee packaging strategy, claims, creative direction, and design projects.
Product Development & Innovation
* Lead the product lifecycle from ideation to launch, including concept development, business cases, volume forecasts, pricing, and commercialization.
* Work with key account management, category managers, global sourcing teams, finance, trade market analyst and market data partners to deliver new products, innovations, category and market share growth, and cost/profit optimization initiatives.
* Monitor category trends, emerging consumer needs, and competitor activities to identify opportunities.
Commercial & Financial Management
* Own P&L for assigned brands, ensuring profitability targets are met.
* Develop pricing strategies aligned to margin expectations and customer/category dynamics.
* Prepare demand forecasts and SKU recommendations.
Insights & Category Management
* Analyse market data, shopper insights, and retailer trends to inform decision-making.
* Partner with Category and Sales teams to deliver compelling retailer sell-in stories and category-led initiatives in existing and new categories
* Monitor brand performance and execute corrective actions where needed.
Marketing Execution
* Deliver integrated marketing campaigns across digital, social, PR, shopper, and traditional media.
* Manage creative agencies, media partners, and third-party suppliers to ensure consistent and effective execution.
* Coordinate promotional planning, trade marketing programs, and NPD launch plans with Sales.
Stakeholder & Project Leadership
* Lead cross-functional teams across Sales, Supply Chain, Finance, Quality, and Operations.
* Ensure all projects are delivered on time, on budget, and in line with regulatory and compliance requirements.
* Build strong relationships with internal and external stakeholders, including retailers and suppliers.
Skills & Experience Essential:
* Must have 5+ years experience in FMCG brand management, product management, or a related commercial marketing role dealing with consumer products sold in major grocery retailers.
* Proven track record in managing branded portfolios and launching successful NPD.
* Strong commercial acumen and understanding of FMCG financial levers.
* Competence with market data tools and consumer research methodologies.
* Excellent project management and communication skills.
* Ability to work collaboratively and influence cross-functional stakeholders.
Desirable:
* Experience working with major Australian retailers (Coles, Woolworths, Aldi, Metcash, Costco).
* Exposure to manufacturing, supply chain and packaging development.
* Degree in Marketing, Business, Commerce or related field.
Personal Attributes:
* Consumer-centric mindset with curiosity for market and shopper behaviour.
* Confident, proactive, results-driven, and comfortable managing multiple priorities.
* Creative thinker with strong analytical and problem-solving abilities.
* Team-oriented and adaptable in a fast-paced environment.
Why Join Us?
* Opportunity to influence the performance and direction of leading FMCG brands.
* Fast-paced, dynamic environment with strong career development pathways.
* Collaborative team culture with exposure to end-to-end brand and product ownership.
Job Type: Full-time
Pay: From $130,000.00 per year
Benefits:
* Salary packaging
Experience:
* product marketing management : 10 years (Required)
Work Location: In person
Expected Start Date: 12/01/2026