Job description
Agency Department of Tourism and Hospitality Work unit Tourism NT, Digital and Data Marketing
Job title Performance Marketing Executive Designation Administrative Officer 6
Job type Full time Duration Ongoing
Salary $96,620 - $107,721 Location Darwin or Alice Springs
Position number 22763 RTF 336595 Closing 08/01/2026
Contact Officer Dale Kearney on 0458 644 233 or Dale.Kearney@nt.gov.au
About the agency www.tourismandeventsnt.com.au/
Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=336595
APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR
TERTIARY QUALIFICATIONS.
Information for applicants – inclusion and diversity and Special Measures recruitment plans
The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates
people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or
job, please discuss this with the contact officer. For more information about applying for this position and the merit process, go
to the OCPE website.
Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures plans, go
to the OCPE website.
Primary objective
Drive awareness and conversion for the Northern Territory as a preferred leisure travel destination through data-led performance
marketing and cross channel optimisation, contributing to overarching marketing performance measurement in alignment with
Tourism NT’s Strategy.
Context
The Digital Marketing and Data Services team at Tourism NT has a mission to maintain and provide the most advanced and useful
digital marketing infrastructure to meet operational and strategic objectives for Tourism NT, whilst delivering expertise in digital
and data strategy, project management and compliance with data protection regulations.
Key duties and responsibilities
1. Analyse cross-channel marketing effectiveness, uncovering trends and opportunities that inform strategy and improve
outcomes.
2. Proactively manage first, second and third-party audience data pipelines and supplier relationships, ensuring data-sharing
agreements are in place and data is used strategically to support Tourism NT and partner outcomes.
3. Oversee paid media execution and ensure digital brand safety across all channels, monitoring campaign quality, optimising
effectiveness, and maintaining compliance with brand-safety and verification standards.
4. Manage and optimise marketing technology platforms, including analytics tools, Customer Data Platform (CDP) and
automation systems, to ensure effective campaign execution and strategic data use across teams and partners.
5. Build and maintain strong, consultative relationships with internal and external stakeholders to support effective, data-
informed marketing decisions.
6. Translate and present performance results from multiple data sources into clear, actionable insights and recommendations that
guide data-driven decision making and enhance overall marketing impact.
Selection criteria
Essential
1. Proven experience in a performance or digital marketing role, with responsibility for independently managing, analysing, and
optimising campaigns to achieve strategic objectives.
2. Proven ability to facilitate data sharing and manage audience data including first, second and third-party sources in a privacy-
forward and compliant manner.
3. Demonstrated ability to interpret complex data and communicate explicit, strategic insights and recommendations to marketing
teams, partners, and senior stakeholders.
4. Proficiency in marketing technology platforms including a Customer Data Platform (CDP), analytics tools, data activation
systems such as demand-side platforms, and paid media platforms including Google and Meta.
5. Skills in behavioural analysis, conversion rate optimisation (CRO), attribution modelling, with demonstrated ability to translate
data into actionable strategies that drive measurable marketing outcomes.
6. A good understanding of digital marketing channels including programmatic advertising, search and social media marketing,
and how these contribute to integrated campaign performance and overall marketing effectiveness.
7. Ability to work confidently and collaboratively across teams in a fast-paced environment, managing changing and sometimes
conflicting priorities.
Desirable
1. Tertiary qualifications in business, marketing and/or other related discipline.
2. Advertising or media agency background