At Crystalbrook Collection, we don’t just open hotels — we create destinations that spark wonder. Every property is designed with intention: bold in personality, responsible in practice and deeply connected to its environment. We believe excellence is achieved through elevating experiences — for our guests, our communities and our Collaborators. We are seeking a commercially astute, people-obsessed and brand-driven General Manager to lead the pre-opening and launch of our newest Crystalbrook property in Adelaide, Crystalbrook Sam. This is a rare opportunity to shape a hotel from blueprint to brilliance — embedding culture from day one, building a high-performing leadership team and delivering an experience that redefines modern luxury in the South Australian market. As General Manager, you will be both architect and ambassador. You will translate vision into execution, ensuring operational readiness across every detail while creating a culture grounded in our values: we are Customer Obsessed, we are Collaborators and we are Courageous. From recruitment and capability building to stakeholder engagement and commercial performance, you will set the tone for what this hotel stands for — and how it shows up in market. This role requires a leader who balances financial discipline with emotional intelligence; someone who can drive revenue and profitability without compromising experience or integrity. You will establish strong local partnerships, position the hotel as a destination of choice and create an environment where people feel empowered to perform at their best. If you are energised by building from the ground up, inspired by responsible luxury and ready to lead a flagship opening in Adelaide, this is your moment to create something extraordinary. What Sets You Apart Demonstrated success leading full-service hotel operations Experience launching or repositioning hotels Strong financial literacy and revenue management capability Ability to build culture from the ground up A visible, present leadership style that inspires trust and accountability A passion for delivering excellence through elevating experiences Why Crystalbrook? Crystalbrook Collection is Australia’s leading responsible luxury hospitality group. We are proud to create hotels that are bold, distinctive and deeply connected to their environment. Our people are collaborators, not employees — empowered to shape experiences and drive impact. Crystalbrook Sam represents our next chapter. We are looking for a leader who is ready to write it. If you are ready to build something exceptional — and lead with courage, creativity and commercial strength — we would love to hear from you.