As a key member of the senior leadership team, you will develop and execute go-to-market strategies that connect our solutions to healthcare providers, patients, and clients.
This individual will be responsible for crafting compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes.
The role requires strong cross-functional collaboration, creative execution, and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.
* Own and execute product marketing strategy to support new product launches and feature enhancements ensuring alignment from awareness through adoption and retention
* Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs
* Conduct ongoing competitive and market research to identify trends and opportunities
* Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs
* Support the development of compelling messaging architecture, product positioning, and use cases across our portfolio
* Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making process
* Ensure integrated launches for products, new product features, and product solutions supporting their movement from awareness to adoption
Key Qualifications:
* Strong background in marketing and strategic planning
* Experience developing and executing go-to-market strategies
* Ability to build and maintain strong relationships with internal teams
* Excellent communication and project management skills
Benefits:
* Opportunity to work with a talented team
* Chance to make a meaningful impact on the industry
* Professional growth and development opportunities
We Offer:
* A dynamic and supportive work environment
* Ongoing training and development opportunities
* A competitive salary and benefits package
Contact Information:
Please submit your resume and cover letter for consideration.