OnTalent is delighted to partner with Brisbane Airport Corporation (BAC) to recruit an accomplished marketing leader for the role of Head of Commercial Marketing. This 12-month contract opportunity has come about due to maternity leave, with flexibility to accommodate notice periods.
About BAC – A Culture That Connects and Delivers
Brisbane Airport Corporation (BAC) is more than an aviation gateway — it's a dynamic, commercially-driven ecosystem where every journey is an opportunity to drive value. As one of Australia's key aviation hubs, BAC balances aeronautical operations with a substantial and growing commercial portfolio spanning retail, parking, eCommerce, property and partnerships.
With a strong focus on partnership, innovation and accountability, BAC empowers its people to challenge convention, work across the organisation and deliver measurable commercial outcomes. Marketing plays a pivotal role in shaping customer behaviour, enhancing the passenger journey and driving revenue across multiple business units.
This is an environment for a leader who thrives on visibility, influence and impact — someone who can bring people together to deliver more than the sum of the parts.
The Opportunity
This is a rare opportunity for an experienced leader to lead the commercial marketing agenda across an organisation where significant revenue is driven by non-aeronautical streams. As Head of Commercial Marketing, you will lead a high-performing team and own strategy and execution across a diverse portfolio spanning retail, parking, eCommerce and property.
Operating within a complex, multi-stakeholder environment, you will sit at the centre of commercial performance, with a clear mandate to maximise growth in high-yield channels, particularly parking and retail. You will bring stakeholders together to deliver connected, end-to-end customer strategies that increase spend per passenger and drive overall commercial outcomes.
This role sits at the centre of BAC's commercial growth agenda, with direct impact on revenue performance and customer value.
What You'll Lead
* Commercial Growth: Own and drive revenue performance across a multi-faceted portfolio, with a focus on retail and parking performance, digital conversion and pre-book channels.
* Partnership Value Creation: Unlock value in major commercial agreements, transforming relationships into true growth partnerships with shared accountability and ROI.
* Connected Customer Experience: Deliver integrated, omni-channel strategies that connect pre-airport, on-airport and post-travel experiences.
* Innovation & New Revenue Streams: Deliver against existing growth initiatives while identifying new revenue diversification opportunities across eCommerce, CRM and digital channels.
* Loyalty & Data-Led Marketing: Shape the future of BAC's customer ecosystem through loyalty, personalisation and data-driven engagement strategies.
* Leadership: Lead and elevate a high-performing team, building capability and embedding a strong commercial and performance culture.
What Success Looks Like
Success will be defined by measurable growth across retail, parking and digital channels, alongside stronger, value-driven commercial partnerships. You will drive increased customer conversion and spend per passenger, underpinned by clear ROI and accountability across marketing investment. This will be achieved while building a high-performing, respected and future-ready marketing team.
About You
You are a highly experienced commercial marketing leader with a proven track record of delivering sustained consumer revenue growth in complex, multi-channel environments.
You bring deep experience within large-scale, consumer-led businesses and know how to translate strategy into measurable outcomes. You are equally comfortable influencing at executive level as you are leading teams and partners, and you thrive in environments where collaboration, innovation and accountability are key to success.
Most importantly, you are recognised for your ability to translate complexity into commercial opportunity and deliver measurable impact at scale.
Why This Role?
This is a unique opportunity to operate at the intersection of customer experience and commercial performance within an organisation that values collaboration, innovation and results.
You will step into a visible, high-impact leadership role with the mandate to drive growth, unlock value and deliver meaningful outcomes — shaping both strategy execution and new pathways for growth.
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