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Marketing manager

Perth
ClearVue Technologies Ltd
Marketing Manager
Posted: 30 January
Offer description

Drive Global Demand for the Future of Sustainable Construction

ClearVue is seeking a strategic, high-growth Marketing Manager to play a key role in our global marketing engine from our headquarters in Perth. We aren't just looking for a brand builder and a demand generator who understands the intersection of sustainable technology, commercial real estate and high-conversion digital strategy.

The Opportunity

Reporting to the Global Marketing Director, you will own the marketing funnel. You will be responsible for transforming global interest in our patented solar technologies into a robust pipeline of high-quality opportunities in partnership with our global network of licensees, distributors and manufacturers. This role is perfect for a marketer who thrives on data, understands the nuances of the green building sector and knows how to nurture complex B2B relationships through a long sales cycle.

About ClearVue

ClearVue Technologies Limited (ASX: CPV; OTCX; CVUEF) is an Australian business integrating solar technology into building facades and rooftop surfaces to generate renewable energy and reduce operational carbon footprint of the built environment.

ClearVue has developed solar energy-generating solutions for vision glass, cladding, spandrel, balustrade and skylights, contributing to building sustainability by offsetting operational energy needs. More information is available at

Follow ClearVue on: Facebook | Instagram | LinkedIn | YouTube.

Strategic Responsibilities

* Lead Generation & Funnel Management: Design and execute a full-funnel marketing strategy. You will be responsible for the creation and tracking of Marketing Qualified Leads (MQLs) and implementing the coring criteria to graduate them to Sales Qualified Leads (SQLs).
* CRM & Marketing Automation: Act as the power user of our CRM application (Pipedrive). Build automated lead-nurturing workflows that educate prospects (architects, developers and façade consultants) and keep ClearVue top-of-mind throughout multi-year project timelines.
* Content & Thought Leadership: Oversee a content calendar that positions ClearVue as a leader in the ESG space. You will produce or direct the production of technical white papers, case studies and webinars tailored to industry decision-makers.
* Performance Marketing: Manage paid and organic search, social advertising and retargeting campaigns with a strict focus of ROI and cost-per-acquisition.
* Strategic Event Management: Curate ClearVue's presence at premier industry and partner-led events, ensuring every event translates into a measurable boost in the sales pipeline.
* Brand & Partner Enablement: Support our global partner network with high-end marketing collateral, ensuring brand consistency and effective co-marketing across international borders.

Requirements & Qualifications

* Experience: 6+ years in marketing, with a proven track record in B2B demand generation or growth marketing.
* Sales Alignment: Experience working closely with Sales teams to define lead quality and optimise the hand-off process.
* Technically Savvy: Proficiency in CRM, marketing performance management applications, digital marketing platforms, including tools for social media management, email marketing, content management and graphic design. You should be comfortable setting up lead scoring, dashboards, and attribution models.
* Channel Marketing: Experience in channel marketing and working through and with partners to market and deliver solutions through a global partner network.
* Global Perspective: Demonstrated expertise in managing global programs and working with individuals across international boundaries.
* Industry Knowledge: Direct experience in the Renewable Energy or Solar sectors, including familiarity with green building frameworks such as LEED, WELL or BREEAM, as well as an understanding of the commercial construction or architectural specification process.
* Education: Bachelor's degree in Marketing, Business or a related field. Relevant certifications (e.g., HubSpot Academy, Google Analytics or LEED Green Associate) are highly regarded.

Why ClearVue?

At ClearVue, your work has a direct correlation to the reduction of global carbon emissions. We offer a fast-paced, ASX-listed environment where marketing is influential in the company's strategic direction. You will receive a competitive salary, professional development and international travel opportunities, and the chance to work on the cutting edge of building-integrated photovoltaics (BIPV).

How to Apply

Please submit your resume and a cover letter. In your letter, please highlight a specific campaign where you successfully moved leads from initial awareness (MQL) to sales-ready opportunities (SQL). Samples of your work are highly encouraged as well.

Email:

Subject: Marketing Manager Application - [Your Name]

A Note from the Hiring Manager

"There has never been a more exciting time to join ClearVue. We have an amazing team of committed professionals that are collaborative and supportive. We are fast-moving and everyone has an incredibly positive enthusiasm for the work we are doing. We look forward to having an equally passionate team member join our team."

- Lisa Dreher, Global Marketing Director -

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