We've partnered exclusively with a fast-growing baby brand to find a Brand Marketing Manager. I've been recruiting for this business for 3 years and have placed 4 people on the team. The business is going from strength to strength and is expanding internationally at the end of the year.
This role is available due to an internal promotion and continued growth. It's a full-time, permanent position in the inner west of Melbourne with hybrid working and $130-150k + Super.
Responsibilities
* Lead the marketing calendar; coordinating sales & lead gen activity across all touch points (web, email, paid and organic social)
* Ideate new and optimise existing activity (sales, lead gen, educational campaigns), and coordinate the end‐to‐end implementation of social, web and EDM campaigns
* Set KPIs and expectations for activity, briefing and approving creative assets to the in‐house team, and reporting on performance
* Work closely with the creative team, social lead and digital/eComm specialist to optimise paid social advertising.
* Own the content strategy. Work closely with the social and ecom leads to create a content calendar driving education, engagement and traffic with a focus on SEO/AI search.
Experience
* End‐to‐end brand marketing campaign experience in a small retailer with strong e‐commerce and DTC knowledge
* Proactive and hands‐on, keen to roll up your sleeves and deliver campaigns
* Comfortable in a small, fast‐moving business
* An interest or passion for the baby industry is advantageous
Important: You must possess full Australian working rights to be considered.
If this sounds like you, apply now! Send your CV to jsutton@aquent.com
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When building teams for our clients, Aquent strives to promote and create an open, inclusive, and equal environment in which every employee can flourish. We encourage applications from diverse backgrounds as we value the importance of diversity and inclusivity within the professional networks we support and the communities we serve. Please let us know if we can provide additional support for your interview process.
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