Overview
The Promotions Lead owns the commercial performance of the promotions function in Australia. The role is accountable for designing and executing partner promotions that drive incremental, profitable revenue for the business—while securing appropriate partner endorsement and marketing support to justify the investment.
This role balances growth and discipline: promotions must be forecasted, funded, and executed in a way that improves margin. The Promotions Lead manages the promotions budget, sets commercial guardrails, and leads a Promotions Analyst responsible for forecasting and performance analysis.
Responsibilities
* Own the commercial strategy, planning, and execution of all promotions across Australian partners.
* Make go/no‐go decisions on promotions based on forecasted profitability, margin impact, and payback.
* Lead partner negotiations to maximise commercial value (endorsement, inventory, visibility, co‐funding) in return for promotional spend.
* Own the promotions budget and P&L, including spend tracking, accruals, and post‐campaign reconciliation.
* Set and enforce commercial guardrails to prevent margin erosion and repeated loss‐making activity.
* Oversee forecasting, scenario modelling, and performance measurement through the Promotions Analyst.
* Ensure consistent execution, governance, and reporting across a high‐volume promotions calendar.
* Continuously improve the promotions model using data, learnings, and performance insights.
* Adhoc duties as required
Qualifications
* Strong commercial and financial acumen; comfortable being accountable for profit outcomes.
* Experience in promotions, trade marketing, partner marketing, or retail/commerce environments.
* Highly analytical with the ability to challenge assumptions and say no to unprofitable activity.
* Confident negotiator who can secure partner value without compromising business outcomes.
* Structured, disciplined, and decisive in a fast‐moving environment.
* Proven people leader or coach, with experience managing analysts or commercial support roles
What does success look like in this role?
* Promotions consistently deliver incremental sales at or above agreed profitability thresholds.
* The business materially reduces the number of promotions that run at a loss.
* Every promotion has a clear commercial rationale, forecast, and post‐campaign assessment.
* Partner endorsement and marketing support are secured in proportion to our investment.
* Leadership has clear visibility of promotions ROI, trade‐offs, and outcomes.
Key Metrics and Outcomes
* Incremental gross profit generated from promotions (not just topline sales).
* Percentage of promotions meeting or exceeding profitability thresholds.
* Reduction in loss‐making promotions over time.
* Forecast accuracy vs actual results (sales, margin, spend).Promotions spend efficiency (internal investment vs incremental return).
* Partner endorsement value secured relative to spend.
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