Brand Manager - Yangarra Estate Vineyard and Hickinbotham Clarendon Vineyard
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Premium Wine Brands | Full-Time | Based in McLaren Vale, SA
Yangarra Estate Vineyard is devoted to grenache, southern Rhône varietals and our beloved gnarly old bush vines. Hickinbotham Clarendon Vineyard is dedicated to Bordeaux varieties and has a long-established pedigree amongst many of Australia’s winemakers.
We’re seeking an experienced, hands-on Brand Manager to join our Marketing and Direct-to-Consumer (DTC) team to tell our stories across both estates.
About the Role
Reporting to the Marketing Director, you’ll be responsible for delivering brand and marketing activity across digital, sales and DTC channels.
From managing social content and eCommerce campaigns to supporting wine releases, public relations, brand asset development, packaging updates and national events — no two days are the same in this dynamic, creative role.
You’ll work closely with internal teams (winemaking, DTC, sales, hospitality, global marketing) and external partners to ensure every touchpoint is consistently executed and on-brand.
Key Responsibilities
- Develop and implement integrated brand campaigns across digital, sales and direct channels.
- Lead content creation including tasting notes, eDMs, website updates and social media.
- Manage social platforms (Instagram, Facebook) and build monthly content calendars.
- Oversee website and eCommerce (Shopify), including content, UX and SEO recommendations.
- Support new vintage releases, label updates and packaging projects.
- Manage brand asset development including photography and videography.
- Coordinate media and awards submissions, sample requests and acclaim tracking.
- Collaborate with Cellar Door, Wine Club and Events teams to create marketing collateral.
- Represent the brands at internal and external events.
What You’ll Bring
- 3+ years' experience in brand management, digital marketing and wine/luxury goods.
- Strong writing, communication and content development skills.
- Proven ability to manage multiple projects and deadlines with attention to detail.
- Hands-on experience with VinCreative, Shopify, Klaviyo, and social media platforms.
- Experience in premium wine, luxury lifestyle or tourism is highly regarded.
- A passion for wine, storytelling and delivering exceptional brand experiences and customer service.
Why Work With Us?
- Represent two of Australia’s highly acclaimed and premium wine estates.
- Work with a passionate and collaborative team.
- Enjoy a creative role with lots of variety.
- Be based in beautiful McLaren Vale at the winery and cellar door.
If you're ready to take the next step in your brand career – and work with internationally recognised, premium wine brands – apply now. We’d love to hear from you.
Insights
Salary match Number of applicants Skills match
Your application will include the following questions:
- Which of the following statements best describes your right to work in Australia?
- How many years' experience do you have as a brand manager?
- How many years' experience do you have in a marketing role?
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