Overview
The Senior Customer Insights Analyst serves as the primary analytical engine for TripADeal, reporting directly to the Chief Customer Officer (CCO). The role is responsible for transforming raw customer data into actionable insights across Marketing, Digital Product, and CX. By monitoring the end-to-end customer journey, you will identify opportunities to optimise marketing spend, improve digital conversion, and enhance service delivery to meet strategic business goals.
Organisational Structure
The Senior Customer Insights Analyst reports directly to the Chief Customer Officer (CCO) and operates as a key individual contributor. The role serves as a cross-functional hub, collaborating internally with the Senior Leadership Team, Marketing, Digital Product, Sales & Service, IT, Finance, and the Qantas Data and Analytics team.
This permanent full-time position is 100% onsite working from our Byron Bay HeadQuarters or Varsity Lakes Gold Coast office (minimum 1-day per fortnight in HQ), working Monday to Friday, 8-4pm or 9-5pm - you choose!
A Day in the Life
* Deep-dive into data sets from Marketing, Digital Product, and CX to identify performance gaps and trends.
* Campaign Analysis and New Repeat Customer deep-dives.
* Track website and app performance to find technical or UX friction points that impact customer conversion.
* Execute attribution modelling and cohort analysis to help the Marketing team optimise their channel mix and acquisition costs.
* Mine \"Voice of Customer\" (VoC) and NPS data to provide a factual basis for service recovery and loyalty programs.
* Enhance and update the \"Customer 360\" dashboard suite to ensure senior leadership has \"no-fluff,\" high-confidence data for daily decisions.
* Work closely with the Senior Leadership Team and internal teams to align on strategic KPIs, with occasionally Qantas catch ups.
To be a Front Running Candidate
* 5+ years in a data-heavy role specifically focused on customer behaviour or marketing performance.
* Expert skills in SQL for data extraction and mastery of visualisation tools like Tableau, Power BI, or Looker.
* Strong technical understanding of GA4 and its integration with CRM data.
* Desirable experience within the travel or e-commerce sectors, particularly with high-consideration digital purchase journeys.
* Desirable experience with a MMM SAAS platform.
* Demonstrated ability to translate complex, technical data into simple, actionable insights for non-technical teams.
* The successful candidate will be required to undergo a Qantas background check
Why TripADeal?
* Competitive salary package, training & career progression
* Fun, casual work environment where shoes are optional
* Regular social get togethers
* Additional Paid Leave at selected Length Of Service milestone achievements
* Staff travel discounts on air travel, accommodation and holidays
* $1,040 per annum of Subsidised gym memberships & corporate Fitness Passport access
* Novated leasing and salary packaging available
* Employee Acquisition Program
* Savings and discounts on groceries, shopping, entertainment, and more
* Volunteer leave as part of giving back to the local community
* Generous parental leave support program with paid superannuation during paid & unpaid parental leave
Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
See your next destination as Senior Customer Insights Analyst for TripADeal? Your future pathway is just one click away. Apply now!
Working with TripADealOur Core Belief
Travel is an experience that should beenjoyed by everyone and we'reproud to make it an affordable option for all.
Everyday is different here. From dealing with on tour emergencies, to booking customers onbucketlist package holidays. It's so good to learn new things about countries I haven't been to orwould have never thought of travelling to. There's always something new to experience here
I started as a travel consultant less than a year ago, TripADeal has given me the opportunitytolearn from other departments, take on new exciting tasks, and develop into a leadership role
Terms & Conditions
TripADeal may collect personal information during the recruitment process including IDinformation such as your name, postal or email address, telephone numbers, licenses, date ofbirth, your resume and related material, your work history and education history and anyother information we consider necessary for TripADeal's recruitment process.
TripADeal may collect information directly from you, or where relevant, from a third partywith your consent. For example, TripADeal may seek information about your prior employmenthistory through reference checks, your eligibility to work in Australia through a visastatus check, or any other information through publically available networking sites such asFacebook, Instagram and LinkedIn. If your application for employment is successful and youare offered employment with TripADeal, as a condition of employment, TripADeal will ask youfor evidence of your identity and legal entitlement to work in Australia. We will also askfor personal information, such as emergency contact details, tax file number and bankaccount details which will form part of your employee file.
TripADeal may use your personal information in order to assess your application forpositions at TripADeal and invite you to apply for future positions of interest to you,unless you notify us that you do not wish for this to occur. We may disclose your personalinformation to related companies of TripADeal for the purpose of enabling those companies toconsider you, and contact you, in relation to future positions of interest with TripADeal orits related companies.
TripADeal will store your personal information in accordance with its general privacypolicy, available here. If you wish to access or correct any of your personalinformationheld by TripADeal, please use the contact details set out on the privacy policy page.
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