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Brand manager – global premium product launch

Melbourne
Zeta Group Pty Ltd
Brand manager
USD 90,000 - USD 120,000 a year
Posted: 12 August
Offer description

We're preparing to launch one of the most exciting lifestyle innovations in years — a product that blends style, sustainability, and everyday convenience — and we need a Brand Manager who can turn it into a global sensation.

If you live and breathe fashion and beauty, know the power of social media, and thrive on creating buzz, this is your chance to lead a high-impact international launch.

What You'll Do:

* Lead a premium product launch from strategy to execution across multiple countries.
* Craft bold, trend-driven campaigns that capture attention and drive demand.
* Build strong partnerships with PR, creative, and influencer agencies.
* Oversee social media storytelling across Instagram, TikTok, YouTube, and emerging platforms.
* Travel to key markets — US, Japan, and beyond — to activate events and campaigns.
* Collaborate with sales, product, and creative teams to ensure every touchpoint reflects the brand's lifestyle vision.

You Are:

* Passionate about fashion, beauty, and premium lifestyle products.
* A social media native — you know trends before they trend.
* Skilled in building desire, brand equity, and loyalty.
* Confident working with agencies, influencers, and media.
* Excited to travel and immerse yourself in international markets.
* Ideally experienced in beauty, personal care, or luxury product launches.

Why Join Us?

You'll be at the forefront of a game-changing launch, shaping a global lifestyle brand from the ground up. This is your opportunity to make a premium product the must-have essential for millions worldwide.

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