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Digital content writer

Canberra
What Works Global
Author
Posted: 24 January
Offer description

We're looking for a commercially-minded content writer and all-around rockstar to own the content engine and strategy our clients across diverse industries.

This isn't about churning out content for volume's sake. It's about building a strategic content system that drives real performance for a revolutionary brand. This role supports high-growth KPIs and directly contributes to leads and sales. No fluff. No vanity metrics.

You'll be working across multiple accounts across various deadlines collaboratively with our performance marketers and our wider creative team to develop content that earns attention, builds trust, and converts across the full funnel. If you know how to translate complex technical information into compelling narratives, can move between strategy and hands-on execution without missing a beat, and want to build something that compounds over time, this role will suit you.

Content Planning, Ideation and Creation

You'll develop and execute content across organic and the entire marketing funnel, from awareness through to conversion.

* Create content ideas, narratives, and messaging frameworks grounded in audience psychology, customer insights, and performance data
* Support ideation and concept development across formats (scripts, storyboards, briefs)
* Write execution-ready content for both paid and organic channels
* Write content for testing, iteration, and creative refresh with sufficient variation to drive ongoing performance improvement
* Demonstrate a strong understanding of how content supports different funnel stages, from trust-building and education through to demand generation and lead conversion

Performance Alignment and Optimisation

Content in this role is guided by results, not opinion.

* Work closely with the performance team to understand what content is driving performance at each stage of the funnel. You must understand media buying and performance.
* Analyse learnings and translate results into repeatable frameworks that improve efficiency and scalability over time

Creative Systems Thinking

Build content capability that compounds.

* Establish workflows, standards, and systems that support consistent delivery without slowing execution
* Collaborate with account managers and the broader team on campaign development, launches, and long-term brand building
* Provide clarity, structure, and direction across all content initiatives

Tools & Technical Capability

Strong, hands-on familiarity with modern content creation and editing tools is essential.

* Experience using Figma, and similar platforms
* Emphasis on adaptability, speed, and quality across formats rather than reliance on a single tool
* Portfolio required to demonstrate hands-on involvement across content strategy, copy execution with examples showing how content was shaped for performance and full-funnel impact. We will ask you for examples of this.
* Can you pick up a camera yourself? Even better. Unicorn status, but not required.

About You

* 3-4+ years' experience across content planning, content writing, social content scheduling, or writing roles in agencies
* Strong capability across full-funnel content development and execution
* Proven ability to produce high-quality scripts, briefs, and execution-ready content
* Excellent attention to detail
* Previous experience with KOL and KOC outreach and collaboration is desirable but not essential
* Comfortable balancing content plans and distribution with practical delivery
* Strong understanding of social algorithms and content psychology
* Self-starter, able to manage your own workload as well as other team members' output

Job Type: Full-time

Pay: $60,000.00 – $80,000.00 per year

Benefits:

* Employee mentoring program
* Professional development assistance
* Profit sharing
* Travel reimbursement
* Work from home

Education:

* Bachelor Degree (Preferred)

Experience:

* Content Writing and Marketing: 3 years (Required)

Work Authorisation:

* Australia (Required)

Work Location: Hybrid remote in Canberra ACT 2601

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