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Apprenticeship marketing manager

Perth
Skills Australia Institute
Marketing Manager
Posted: 7 December
Offer description

Skills Australia Institute – Cannington WA
Apprenticeship Marketing Manager – Trades (Automotive, Carpentry, Bricklaying & Tiling)
About Us
Skills Australia Institute (SAI) is a CRICOS-registered Training Organisation delivering nationally recognised qualifications in Automotive, Carpentry, Bricklaying, Tiling, Business, and Early childhood across campuses in Perth and Adelaide.
We are committed to developing skilled tradespeople and connecting students with quality employers for apprenticeship and traineeship opportunities.
About the Role
We are seeking an experienced and motivated Apprenticeship Marketing Manager to lead marketing, employer engagement, and student recruitment for trade-based apprenticeship programs.
This role combines strategic marketing, stakeholder engagement, and relationship management to drive enrolments and strengthen our employer network in key trades.
Key Responsibilities
Develop and implement marketing and recruitment strategies for trade apprenticeships.
Build and maintain relationships with automotive, carpentry, bricklaying, and tiling employers for apprenticeship placements.
Plan and execute promotional campaigns, digital content, and outreach initiatives targeting prospective students and employers.
Represent SAI at expos, trade events, schools, and networking forums to promote apprenticeships.
Work collaboratively with admissions, compliance, and training teams to ensure smooth enrolment-to-placement transitions.
Monitor marketing performance and employer engagement outcomes, providing regular reports to management.
Skills & Experience
Proven experience in marketing, business development, or apprenticeship coordination (preferably within education or training).
Strong understanding of the Australian Apprenticeship system, VET sector, and employer engagement practices.
Excellent communication, negotiation, and relationship-building skills.
Ability to manage multiple priorities with a proactive and goal-driven approach.
Relevant qualifications in Marketing, Business, Education, or related discipline.
Why Join Us
Be part of a nationally recognised training organisation with strong industry reputation.
Competitive salary and performance-based incentives.
Supportive team culture and opportunities for career development.
Play a key role in shaping the future of Australia's skilled trades workforce.
Competitive salary + performance bonus
Career growth opportunities within the education sector
Dynamic, multicultural, and supportive work environment
Rewarding role combining student counselling and marketing.
For more information about Skills Australia Institute, please visit:
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