About the job Branding & Marketing Manager
We are looking for a Branding & Marketing Manager with a blend of marketing and branding skills.
Key Responsibilities
* The position is responsible for creating and executing branding and marketing strategy and actions in Oceania as per the goals of Headquarter.
* You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
* Deploy successful marketing campaigns and own their implementation from idea to execution, such as roadshows, training hub workshops and exhibitions.
* Competitive Intelligence: Analyze all competition on international market, and benchmark the best ideas
* Be responsible for refining new product marketing techniques and empowering sales
* Experiment with a variety of organic and paid acquisition channels content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
* Coordinate all marketing activities to generate leads
* Understand the situation and trends of competing products in Australia and formulate corresponding strategies and marketing techniques
* According to the characteristics of different markets, formulate marketing plans
* Work closely with sales and technique department to help serve customer and company needs in the most profitable way
* Track performance of all marketing campaigns
* You will define and implement tailor‐made action plans to boost the brands performance, monitor success metrics, and ensure the brand awareness as well as the reputation at the highest level.
* Creation of internal training concepts; implementation of training courses to strengthen the market position.
* Planning, implementation and further development of brand and portfolio initiatives in the O2O/B2B and B2C sectors, including public relationship management, press release, document auditing, translation, social media and official website operating.
* Help the local team to organize various events to maintain customer relations
* Communication with the Headquarter, local departments and external agencies
* Conceptualization, development and creation of content for all internal and external online and offline channels and campaigns: storytelling, planning and implementation in multimedia formats
* Monitoring, analysis and evaluation of media performance and KPI creation; creation of reports, derivation of optimization measures
* Promotion and strengthening of our brand internally and externally (brand actions, corporate design, corporate language, branding / employer branding)
* Support of the sales team in providing product and brand content, in line with each brand vision & DNA, suited to the target customers
* Elaboration of market analyses for the development of new marketing campaigns
Preferred Qualifications
* Strong marketing and branding background with excellent communication skills and attention to detail.
* 3 years working experience in renewable energy industry, any of photovoltaic, energy storage or wind power industry experience;
* Proficiency in use of analytical tools including Microsoft Excel and PowerPoint
* Ability to adapt to a quickly changing, fast‐paced environment
* Logic thinking with a creative way of working
* Strong verbal and written skill in English
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