* Opportunity to lead impactful digital marketing initiatives
About Our Client
My client is a leading distributor of high-performance brands, partnering with thousands of clinics across Australia and New Zealand. It provides professional-grade products, treatments, and education to support skin health and aesthetic outcomes. With a focus on innovation, clinical results, and empowering practitioners, it plays a key role in shaping the region's cosmeceutical landscape.
Job Description
We're looking for a marketing professional who thrives on driving digital performance and crafting omnichannel strategies that spark growth, loyalty, and engagement. This role focuses on managing and optimizing digital platforms-particularly B2B and B2C ecommerce sites-to ensure they perform at their peak, both commercially and creatively.
Performance & Lifecycle Mastery
* Take the lead in achieving digital KPIs that span the full customer journey-awareness to advocacy
* Monitor platform performance and contribute to strategic product optimization
Strategic Marketing Delivery
* Design and roll out a smart, cohesive omnichannel marketing strategy
* Curate and own a detailed 12-month marketing and content calendar
* Deliver high-impact campaigns across digital touchpoints like email, social, search, print, and web
* Oversee automation strategies and evergreen content that drive results
Data-Driven Thinking
* Track and report on key metrics-sessions, AOV, CLV, bounce rates, and more
* Use platforms like Hubspot, Salesforce, GA, PowerBI, and social tools to turn numbers into insights
* Develop benchmarks, set KPIs, and optimise continuously based on real-time feedback
Customer Experience & Creativity
* Keep the user journey front of mind-identify areas to elevate digital experiences
* Bring fresh, creative campaign ideas to the table that resonate across channels
Stakeholder Engagement
* Act as a digital ambassador across teams
* Help internal teams align their work with digital initiatives and actively support adoption
* Facilitate training sessions and be a go-to voice for the digital experience
Analytics & Reporting
* Present marketing results with clarity and strategic insight
* Make recommendations based on performance data, user behaviour, and market research
* Stay curious and plugged in to digital best practices and emerging trends
The Successful Applicant
* A confident self-starter who takes full ownership and thinks creatively
* 5+ years in digital marketing, ideally within e-commerce ecosystems (B2B and B2C)
* Paid media experience with platforms like Google Ads, Meta, TikTok, etc.
* A compelling communicator-written and verbal-with an eye for digital storytelling
* Highly organised and resilient in fast-moving environments
* Data-savvy and comfortable distilling insights from dashboards and spreadsheets
* Experienced in stakeholder and cross-functional team engagement
* Equally strategic and hands-on-you can plan, execute, and optimise all in one breath
* Able to balance ambiguity and action with calm, informed decision-making
What's on Offer
* A market leading company going through extensive growth
* Discretionary bonus opportunities
* A hybrid model - 3 days in the office