About Sadie
Sadie is a 24/7 voice AI agent built for the hospitality industry. Acting as an always-on extension of the hotel or restaurant team, Sadie instantly answers guest calls, shares property information, provides real-time availability and rates, and seamlessly books and manages reservations. Headquartered in Montreal and owned by Valsoft, Sadie is on a mission to transform how hospitality connects with guests—making every interaction effortless, personal, and revenue-generating. For more information, visit
Sadie hotel division is transforming how hotels communicate with guests using AI powered voice technology. Our platform answers inbound calls 24-7, manages bookings, captures upsell opportunities and integrates with major hotel systems across the globe.
About The Role
We are hiring a Business Development Manager to own and grow the Australian market. This is a high-impact, front-line sales role focused on acquiring independent hotels and regional groups across Australia.
You will be one of Sadie's first hires on the ground in Australia, with ownership of the territory and direct access to senior leadership. This role is ideal for someone who has sold hospitality SaaS before and wants to take a leading role in scaling a new, high-ROI product category.
Australia is a priority growth market for Sadie, and this role will help define our long-term go-to-market strategy across ANZ.
What You'll Do
Own and grow the Australian market
* Develop and execute the sales strategy for Australia, focusing on independent hotels and regional groups.
* Identify high-potential regions, segments, and buyer profiles within the local market.
Drive new business
* Prospect and qualify new opportunities using outbound outreach, inbound leads, and industry relationships.
* Run consultative sales conversations with hotel owners, GMs, and operations leaders.
* Deliver product demos that clearly articulate ROI, operational impact, and guest experience improvements.
Manage deals end-to-end
* Build and maintain a healthy pipeline in HubSpot.
* Accurately forecast, manage deal progression, and close new business.
* Collaborate with leadership on pricing, deal structure, and commercial strategy.
Be the voice of the market
* Gather feedback from prospects and customers to inform product development and positioning.
* Represent Sadie at Australian hospitality events, trade shows, and networking functions.
Work cross-functionally
* Partner closely with Marketing, Partnerships, and Product to refine messaging and improve conversion.
* Help shape playbooks and processes as the Australian sales motion evolves.
What You Bring
* 3 to 5 years of B2B sales experience, ideally in hospitality SaaS or hotel technology.
* Strong understanding of hotel operations and buying dynamics, especially within the Australian market.
* Experience selling to independent hotels or regional hotel groups is highly valued.
* Comfortable owning the full sales cycle, from prospecting through close.
* Clear, confident communicator who can build trust quickly with hospitality decision-makers.
* Highly organized, self-directed, and comfortable working in an early-stage, high-ownership environment.
* Experience using CRM tools such as HubSpot.
* Bonus: A strong network within the Australian hotel industry and prior experience selling hospitality technology (PMS, Channel Management, CRS, Revenue Management, or related solutions).
Why Join Sadie?
* Join a fast-growing hospitality AI company creating a new category, not just another feature.
* Take full ownership of the Australian market with strong leadership support.
* Clear opportunity to grow into expanded responsibility and leadership as the region scales.
* Competitive base salary plus uncapped commission.
* Flexible remote work setup with a collaborative, global team.
* Backed by Valsoft, combining startup speed with long-term stability.
Sadie