About us
Nutra Naturals (formerly Nutra Organics) is Australia’s most loved wholefoods nutrition brand, proudly B Corp certified and based at Chinderah in beautiful Northern NSW. Our purpose is to ‘deeply nourish 10M people’ and we are passionately working towards this goal every day. We are a family focused business and a team of total foodies, obsessed with all things health, wellness, natural beauty and sustainability. We have an unwavering commitment to creating the absolute best quality wholefood nutrition products through our team of in-house nutritionists and naturopaths, and solving problems for our customers so that they can genuinely experience better wellbeing and confidence. Now is an exciting time to join the business as we rapidly expand both nationally and internationally!
About the Role
As our Influencer & Affiliate Manager you will play a key role in driving brand growth, customer acquisition, and community engagement through strategic partnerships and performance-led creator marketing. Reporting to the Growth Marketing Manager, this role is responsible for developing and scaling high-impact influencer, affiliate and TikTok Shop USA partnerships that align with Nutra Naturals’ brand values and commercial objectives.
The role oversees the end-to-end management of influencer, affiliate & TikTok Shop USA programs, including partner identification and recruitment, contract negotiation, campaign execution, performance optimisation, and relationship management. With a strong commercial focus, the Influencer & Affiliate Manager leads campaign strategy, creator briefing, affiliate incentives, and content approvals to maximise ROI across both partner and brand-owned channels.
Working cross-functionally with e-Commerce and marketing teams, the role leverages data and market insights to identify scalable opportunities, optimise performance, and build a highly engaged and authentic creator community that supports long-term brand growth.
Key Responsibilities
* Develop and scale high-impact strategic partnerships aligned to brand and commercial objectives.
* Manage budget allocation and negotiate commercially viable partnerships to drive brand awareness, customer acquisition and measurable impact against key business KPIs.
* End-to-end management of influencer, affiliate & TikTok Shop USA creator partners. Identify, recruit, negotiate, and manage relationships with influencers, creators, ambassadors, and affiliate partners aligned with brand values and target audience.
* Lead on campaign strategies, influencer briefing, affiliate incentives and content approvals to maximise performance and ROI, with a focus on driving commercial outcomes on both partner and brand-owned channels.
* Foster long-term relationships with creators and affiliates to build an engaged and authentic brand community.
* Lead a high-performing affiliate program with competitive commission structures and incentives. Manage affiliate tracking, payment processing, content approvals and reporting.
* Use performance data and market insights to identify scalable opportunities inline with campaign and commercial objectives.
* Analyse campaign data to provide regular performance reports with actionable recommendations to optimise influencer and affiliate activity.
* Collaborate with e-Commerce and marketing teams to maximise value of influencer and affiliate content.
* Ensure all influencer and affiliate content complies with advertising standards, disclosure requirements, TGA/FDA guidelines (where applicable), and brand policies.
* Support event activations, creator experiences and community-building initiatives involving influencers and affiliates.
Skills & Experience
* Proven experience in partnership management, influencer marketing, and affiliate management.
* Strong understanding of brand partnerships and the creator economy, including trends and best practices.
* Strong foundational knowledge of the influencer landscape across Instagram and TikTok, with a focus on health, wellness and FMCG.
* Excellent negotiation, communication, and relationship-building skills.
* Proficiency in using social media platforms and marketing tools to manage and analyse campaigns.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
* Creative thinker with a strategic mindset and attention to detail.
Work Perks
🫶🏼 Working for a business with purpose (To deeply nourish 10M people)
💝 Monthly product allowance $150 (retail) per month
🎂 Wellness day off on your birthday
🥰 Employee Assistance Program
🦋 Hybrid work schedule - 3 days in office, 2 days from home
How to Apply
If this sounds like your ideal role, we are keen to hear from you. Apply by submitting your resume and cover letter outlining your suitability for the role.
We look forward to hearing from you.