Job Title: Email Marketing Specialist
Our luxury accessories brand seeks an experienced Email Marketer to bring our voice to life through emotionally compelling and performance-optimized email campaigns.
Key Responsibilities:
* Plan, write, and schedule high-performing email campaigns including launches, ICYMI reminders, narratives, and restocks.
* Reproduce and evolve our unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury.
* Design and deploy campaigns using Klaviyo's campaign builder.
* Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc.).
* Collaborate on content calendars and strategic launch planning.
* Create engaging subject lines, preview text, and CTAs that drive results.
* Execute list segmentation, A/B testing, and performance optimization.
* Track key metrics (Open Rate, Click-Through Rate, deliverability, etc.) and iterate campaigns based on insights.
* Leverage a custom GPT-based AI writing assistant; contribute to prompt bank development.
* Maintain a campaign archive and internal documentation for tracking and repurposing.
Required Skills and Qualifications:
1. 3+ years of email marketing experience in DTC ecommerce.
* Proven success with fashion, beauty, or luxury lifestyle brands.
* Strong copywriting skills with an emphasis on narrative and brand voice.
* Experience with bilingual tone execution (English with integrated French a plus).
* Advanced expertise in Klaviyo, including setup, flows, and configuration.
* Skilled in email deliverability best practices and optimization.
* Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces.
* Highly organized and detail-oriented, with documentation experience.
* Comfortable collaborating directly with creative founders and stakeholders.
Nice to Have:
* Willingness to assist with light admin tasks.
* Ability to support basic social media tasks.
* Basic video editing skills are a plus.