Are you passionate about earned media and looking to grow your career in one of Australia's most exciting agencies?
Welcome to WiredCo., the place where mischief makes commercial magic.
We're Australia's leading Brandformance agency, successfully wiring together the art of brand building with the science of performance marketing. We've won B&T Independent Agency of The Year, AdNews Employer of the Year & Digital Agency of The Year, and Campaign Asia Specialist, Social, and Content Agency of The Year – so you'll be joining a team at the top of its game.
With the launch of our digital PR offering WireCast in 2023, led by PR leader and WiredCo. Partner, Michelle Hampton, we're shaking up the PR industry one campaign at a time. Our approach to earned media is fresh, measurable, and results driven.
We're home to some of Australia's most loved brands, including Red Bull, Peters Ice Cream, THE ICONIC, Pizza Hut, R.M.Williams, and Georg Jensen, wrapped up in a people-first culture.
Now, we're looking for a smart, ambitious PR Account Executive to help us take it even further.
THE ROLE:
We - including our clients - genuinely believe this is one of the most exciting businesses to be in right now. As a PR Account Executive, you'll be an integral part of our earned media team, supporting the execution of earned media strategies and helping to deliver measurable results for our clients. You love seeing your clients in headlines and thrive on the buzz of securing media coverage.
KEY RESPONSIBILITIES:
* Support the earned media team in developing and executing earned media campaigns for key clients across publicity, organic creator/influencer engagement, activations and as part of broader integrated campaigns
* Take an active role in media relations, writing compelling pitches, developing press materials, and building relationships with key journalists
* Contribute to campaign ideation, working alongside creatives, social, and strategy teams.
* Lead the research and development of media lists, staying on top of key journalists, publications, and media opportunities
* Lead coverage tracking and compile performance reports for clients
* Lead PR kitting including ideation, list development and supplier management
* Support PR-led events and activations, including coordinating guest lists, media interviews, on-ground logistics and supporting with stakeholder management
* Support our influencer marketing channel – sourcing talent, coordinating partnerships, and managing deliverables
* Use performance measurement and monitoring platforms to drive effective earned media measurement (don't worry, you'll be trained on this approach as it's unique to WiredCo.)
* Stay ahead of industry trends, looking for innovative ways to amplify earned media success
HOW YOU'LL BE MEASURED:
* Delivering on KPIs developed in conjunction with your line manager
* Ability to adopt a new way to measure earned media and to proactively look at new ways to make earned media work harder
* Effectiveness around working with teams within the agency to support on integrated campaigns for clients
* Innovative fresh thinking and a seamless outcome for our clients
ABOUT YOU:
* You have 1-2 years of PR experience within an agency setting
* You're a strong writer who can craft compelling press materials
* You're proactive, organised, and thrive in a fast-paced environment
* You have a keen interest in media and storytelling—you love seeing brands in the news and know what makes a good headline
* Experience using AI platforms is essential
* You're excited by the intersection of earned media, digital, and performance marketing.
* You're a natural communicator and enjoy building relationships with media
* An expert not only the news cycle, but cultural and social trends
YOU:
If you're a kind and empathetic soul who believes mateship makes magic, where creativity is everything and you like to get things done efficiently (we call it Whooshka), then there's a high chance we'll be compatible.
THE PACKAGE:
* Salary package (including super): $55K - $65K (depending on exp.)
* Wired to YouTM: A flexible working environment, awesome office and ability to work anywhere in the world for up to one month a year
* Wired WellnessTM: Access to mental and physical health benefits, inc. unlimited counseling/therapy
* ReWiredTM: Monthly team and cultural/social events + Wiredmas in July - 2 extra days holiday
* School Of WiredTM: Our dedicated professional developed program including mentoring
* Wired RewardsTM: Benefits for time at Wired inc. extra holiday and bonuses