About the Role
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We are seeking a skilled Marketing Strategist to join our team in Underwood, QLD. The successful candidate will be responsible for developing and implementing marketing strategies to support business growth and expansion.
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* Analyzing data from various channels to develop marketing plans and ideas for campaigns
* Designing and delivering marketing policies and programs to achieve business objectives
* Researching industry-related events, publications, trade shows, and announcements to identify new business opportunities
* Conducting market research and analyzing data to evaluate the success of marketing efforts
The ideal candidate will have a bachelor's degree in marketing or a related field, minimum 2 years of experience in the marketing field, and proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads.
Key responsibilities include:
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* Developing targeted advertising strategies and providing pricing insights to the sales team
* Copywriting and uploading property listings on booking platforms such as Airbnb, Booking.com, and VRBO
* Overseeing social media presence and monitoring SEO performance
* Tracking guest inquiries and post-stay feedback to refine ad content
* Analyzing guest reviews and providing actionable feedback to the sales and operations teams
The successful candidate will be able to work closely with the finance team to set marketing targets and budget, and advise management on marketing opportunities and strategies.