Introduction:
About AFC & Anytime Fitness
Australian Fitness Centres (AFC) is one of Australia's fastest-growing fitness groups, committed to
building high-performing teams, delivering exceptional member experiences, and creating long-term
career pathways.
As part of AFC, Anytime Fitness Harpley represents the world's largest 24/7 fitness franchise. With
over 500 clubs nationwide and 5,000 globally, Anytime Fitness is built on community, convenience,
quality, and opportunity.
Description:
Position Purpose
The Head Coach is responsible for leading the PT department at Anytime Fitness
Harpley. This role combines hands-on coaching with team leadership, driving PT recruitment,
development, and performance to ensure members receive world-class training experiences while
PTs build successful and sustainable businesses.
The Head Coach will create a high-performance, people-first culture that aligns with AFC's values
and contributes to the overall success of the Harpley club.
Key Responsibilities
Leadership & Team Development
* Recruit, onboard, and mentor a team of Personal Trainers.
* Provide regular coaching, feedback, and professional development opportunities.
* Foster a supportive and performance-driven team environment.
PT Department Management
* Drive PT performance across revenue, retention, and service standards.
* Monitor PT business health and provide support in lead generation and client acquisition.
* Ensure all PTs comply with AFC policies, safety protocols, and industry regulations.
Member Experience
* Support the delivery of exceptional PT sessions, small group training, and onboarding
programs.
* Collaborate with the Club Manager to align PT services with club growth targets.
* Lead from the front with PT delivery to model excellence in service.
* Deliver minimum of 20 x PT sessions per week.
Commercial & Operational Performance
* Monitor and report on PT metrics (sessions, revenue, retention).
* Implement initiatives to grow PT penetration within the club.
* Contribute to club-wide events, challenges, and community engagement initiatives.
Skills and Experiences:
Key Skills & Attributes
* Proven experience as a Personal Trainer, with leadership or mentoring responsibilities.
* Certificate IV in Fitness (minimum) with current First Aid/CPR.
* Strong commercial acumen and the ability to drive business outcomes.
* Excellent communication and relationship-building skills.
* Passion for people development and a growth mindset.
* Ability to work flexibly, including evenings and weekends as required.
Benefits
* Competitive base salary + performance-based incentives.
* Complimentary Anytime Fitness membership.
* Structured career pathway through AFC (Regional PT Manager, Fitness Director, State
Manager).
* Access to ongoing professional development, training, and events.
* Opportunity to shape and grow the PT department in a state-of-the-art club.
Career Pathway – AFC
This role is a gateway into AFC's leadership pathway:
1. Head Coach (Club Level)
1. Regional PT Manager (Multi-Site Leadership)
2. Fitness Director (State/Regional Leadership)
3. State Manager / National Leadership