Product Marketing Manager
Achieve Success in Renewable Energy and Semiconductor Manufacturing with Our Team.
We are seeking a Regional Product Marketing Manager to lead our market segmentation, product definition, go-to-market strategy, and marketing operations for the regional division. As a key member of our team, you will play a vital role in driving business growth and success in the renewable energy and semiconductor manufacturing industries.
Key Responsibilities:
* Market Segmentation and Product Definition:
* Analyze market trends and target user needs with precision to identify core scenarios for target users and assist in product definition.
Product Selling Points Development:
* Gather deep insights into target audiences and their preferences to extract and refine key product selling points that resonate with target users.
* Develop go-to-market strategies aimed at maximizing long-term product performance (sales volume, profitability, and revenue) by implementing strategies such as product launch plans, portfolio strategies, pricing, and placement strategies in collaboration with sales, marketing, and product teams.
Annual Marketing Strategy and Execution:
* Plan and manage annual marketing strategies and budgets to supervise the execution of online and offline campaigns, e-commerce initiatives, channel support, exhibitions, and other marketing activities.
* Plan, organize, and manage the overall implementation of the product marketing team's tasks and objectives.
Internal Coordination: Collaborate with internal departments to ensure alignment.
External Coordination: Manage relationships with clients and media.
Requirements:
* Education: Bachelor's degree or higher.
Work Experience:
* At least 5 years of experience in international market/product management.
* Over 3 years of go-to-market (GTM) experience.
Language Proficiency: Fluent in English, capable of using it as a working language. Chinese speaker is a plus.
Preferred Qualifications:
* Strong expertise in new media operations, advertising strategy planning, and execution.
* Proven ability to manage end-to-end marketing strategies with a systematic approach.
* User-centric mindset, with the ability to consistently develop marketing content that resonates with users.
* Excellent communication, coordination, and organizational skills.
* Strong ability to handle pressure, take ownership, and deliver results independently.
* A proactive attitude and a willingness to embrace challenges.
* A user-focused perspective with the ability to continuously identify and develop marketing opportunities based on user needs.
What We Offer:
* A steep learning curve and an appreciative international environment.
* Participation in a highly motivated and efficient team.
* Expand horizons as the company grows rapidly and globally.
* Compensation higher than the average level.
Seniority Level: Mid-Senior level.
Employment Type: Full-time.
Job Function: Marketing.
Industries: Renewable Energy, Semiconductor Manufacturing.