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Role Purpose
Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal Communication projects.
Job Title
Copywriter
Reports To
Manager, Creative Head - Copywriting
Role Purpose
Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal Communication projects.
Key Accountability
* Write clear, compelling, and persuasive copy for different mediums such as ads, blog posts, newsletters, social media posts, and more.
* Conduct thorough research and interviews to gather relevant information and insights for impactful copy.
* Collaborate with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
* Create outlines and guidelines to provide structure and direction for each copywriting project.
* Edit and proofread copy to ensure accuracy, consistency, and high editorial standards.
* Adhere to brand guidelines and maintain brand voice and tone across all written materials.
* Stay up to date with industry trends, best practices, and emerging technologies in copywriting and digital marketing.
Qualifications & Working Experience
* Bachelor's Degree in Marketing, Communications, Journalism, or any related field with 3 - 5 years of working experience in related fields.
Areas of Experience
* Experience creating compelling messages for different target demographics across multiple platforms (print, online, mobile, etc.). Crisis communication experience is a plus.
* Familiarity with various industries and ability to adapt writing style and tone accordingly.
* Proficiency in reading, speaking, and writing in Mandarin and/or Bahasa Malaysia is an advantage.
* Ability to be vocal and take ownership of campaigns.
* Proficient in word processing programs like MS Word or Google Docs, with experience in PowerPoint and Google Slides.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Airlines and Aviation
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