About the Company
Join a dynamic, forward-thinking Australian-owned business with a strong track record in the import and distribution of specialty chemical products across ANZ.
About the role
As a Strategic Marketing Lead, you will play a pivotal role in shaping the business's commercial and marketing direction.
You'll be responsible for leading the development and execution of marketing strategies that enhance brand awareness, align with market trends, and improve the company's product offering.
This is a high-impact role that spans strategic planning, commercial analysis, new market development, and marketing leadership.
You will work across all business units in Australia and New Zealand and manage one direct report to deliver marketing programs and tools that support commercial growth and innovation.
Key Responsibilities
Develop and implement marketing strategy aligned with commercial goals and emerging market trends
Evaluate markets and customers, identifying new product opportunities and supporting long-range planning
Support commercialisation of new products and projects in close collaboration with SBU leadership
Lead brand development efforts, including brand refresh initiatives, website updates, and digital strategy
Manage marketing campaigns, collateral, events, and communication to build brand awareness
Foster market intimacy, providing competitive insights and quarterly trends reporting
Coordinate new product development, collaborating with internal teams on research and IP initiatives
Maintain and monitor the commercial pipeline, including CRM health and conversion rates
Own and manage the marketing budget, working closely with senior leadership and suppliers
About You
Science-related degree or background strongly preferred
Minimum 2 years' experience in a B2B marketing, product management, or technical sales role
Strategic thinker with hands-on experience in marketing execution and campaign management
Understanding of commercialisation, market evaluation, and new product development
Confident communicator who enjoys stakeholder engagement, networking, and cross-functional collaboration
Experience in the chemical, specialty ingredients, or industrial distribution sector highly regarded
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