Grow Our Visitor Numbers
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Our theme parks are seeking a dynamic Business Development Manager to drive visitation and revenue through strategic partnerships and tourism channels.
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About The Role
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* This role is responsible for cultivating and expanding relationships with trade partners, tour operators, wholesalers, and corporate clients - both domestically and in New Zealand.
* You'll work across multiple departments and with external stakeholders to implement campaigns, sales initiatives, and contracting strategies to grow the presence of our theme parks in the domestic tourism landscape.
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Your Responsibilities
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* Achieve annual sales targets across all domestic trade and tourism channels (including New Zealand)
* Develop and execute sales campaigns, promotions, and partner incentives
* Identify and secure new business opportunities and partnerships
* Produce regular reports on sales performance, market trends, and competitor activity
* Maintain and grow key stakeholder relationships through regular engagement and strategic collaboration
* Manage annual contracting and yield across partner channels
* Represent the company at trade shows, industry events, and meetings with tourism bodies (locally and internationally)
* Oversee the park's visibility and performance on third-party websites and with wholesale travel agencies
* Manage channel-specific sales budgets effectively
* Utilize CRM systems and sales tools to track leads, manage accounts, and generate accurate sales forecasts and reports for management review
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What We're Looking For
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* The ideal candidate should possess experience in a similar role, ideally attractions experience
* Proactive team player with the ability to work autonomously
* Strong written and oral communication skills
* Ability to thrive in a fast-paced environment and priorities tasks effectively
* Proven sales and marketing acumen with a deep understanding of tourism industry distribution models
* Results-oriented with strong strategic, tactical, analytical, and planning skills
* Proficient in Excel, Word, Outlook, Teams, Dynamics365 and general computer literacy
* Demonstrated high level of customer service
* Effective communication skills across various levels of management and staff
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