About Us Brow Code is a leading international brand in the brow styling industry. We are dedicated to delivering high-quality brow essentials and innovative products to professional stylists and beauty enthusiasts worldwide. Our commitment to authenticity, community-building, and continuous innovation sets us apart in the market. About the Role We are looking for a Performance Marketing Specialist to drive our paid digital marketing strategy across multiple platforms. The purpose of this role is to execute high-performing campaigns that drive traffic, lead generation, and conversions while optimising return on ad spend (ROAS). The impact you will make: Developing and executing paid advertising strategies across search engines, social media, and display networks. Managing paid campaigns across Google Ads, Meta, TikTok, Amazon, Microsoft, and other relevant platforms, adjusting strategies to optimise performance. Analysing key performance indicators (KPIs) and leveraging data insights to refine targeting, creative, and ad copy. Conducting keyword research and A/B testing to improve campaign performance and user engagement. Collaborating with the creative team to develop compelling ad assets and ensure brand consistency. Staying ahead of digital marketing trends, algorithm updates, and best practices to maximise results. About You Our ideal candidate will have: Proven experience managing paid digital marketing campaigns, with a focus on e-commerce and lead generation. Tertiary qualification in marketing, advertising, or a related field (or equivalent experience). Strong proficiency in Google Ads, Meta, and other paid media platforms, along with Google Analytics and tracking technologies. Excellent analytical skills with experience in A/B testing, performance optimisation, and reporting. Strong project management skills with the ability to manage multiple campaigns and meet deadlines. A passion for the luxury and beauty industry, with a keen eye for creative and engaging digital marketing strategies. Why Join Us? At Brow Code, we promote a healthy work-life balance through flexible working arrangements. Other staff benefits include: Discounted gym memberships. Paid time off to focus on your health and wellbeing. Monthly credit allowance for Brow Code products. At Brow Code, we embrace diversity and strive for an inclusive workplace where every individual is valued and respected. By fostering a culture of inclusion, we drive innovation and better serve our diverse customer base. Join us in shaping the future of our industry together. Next Steps If this sounds like the perfect opportunity for you, please submit an application and be sure to include a cover letter introducing yourself and why you would be a great fit. We look forward to learning more about you! Applications accepted until Friday 18 April, these will be processed as they come in so we encourage you to apply today.