THE COMPANY
This Health & Wellness company is focussed and providing a number of products that focus on improving individuals overall health and wellness. Their flagship product has seen tremendous growth and they are looking to grow their team. The are looking to appoint a Lead Marketer who can focus on their performance and creative arena. This individual will be able to build a marketing team around them as they grow. So really looking for someone who can join them for the ride!
POSITION
The Performance Marketing Lead will own the engine that provides both performance and creatives for the company. They will allow you to implement strategies that will drive growth and business while building on their creative framework especially as they evolve with new and exciting products.
Key Responsibilities will include:
- Leadership and collaboration
- Managing and optimising paid campaigns across Meta Ads, GoogleAds, Tik Tok and Youtube
- Building and executing data-led campaign strategies aligned to growth and revenue targets
- Monitoring daily performance and proactively making adjustments to improve outcomes
- Analysing traffic trends
- Collaborating on content, including product copy, collection pages, and blog briefs
- Creating clear performance reports and providing actionable insights to stakeholders
- Staying current with algorithm changes, industry benchmarks, and platform updates
CANDIDATE
The candidate needs to be a strong marketer and leader. Someone that is passionate about the Health and Wellness industry.
Some key attributes will include:
- 2-3+ years in performance creative, paid social, or DTC content (agency or brand-side).
- Proven ability to write scripts and briefs that perform.
- Hands-on experience briefing and managing editors/creators.
- Strong understanding of Meta & TikTok creative ecosystems.
- Balance of strategic thinking and execution management — you can both ideate and deliver.
- Hungry to own the creative for a DTC brand.
- Strong conceptual thinker and problem-solver that always prioritises data.
- Can work both independently and collaboratively in a fast-paced environment.
- Brings strong brand strategy and excellent writing skills with a portfolio of compelling ad creative.
ON OFFER
This company has been growing and they great hopes to expand throughout Australia and Internationally in the near future. Someone that wants to work with a brand that is passionate about the Health & Wellness industry. Salary is dependant on experience and be between $100-120k + Super.
They are looking for an individual to start asap, so apply without delay!
Job Types: Full-time, Permanent
Pay: $100,000.00 – $130,000.00 per year
Benefits:
- Employee discount
- Professional development assistance
- Work from home
Application Question(s):
- Where do you currently reside? This role is based in Richmond with a hybrid model, does this work for you?
Work Authorisation:
- Australia (Required)
Work Location: Hybrid remote in Richmond VIC 3121