The Tasmanian Walking Company – Launceston TAS
Founded in ****, Tasmanian Walking Company (TWC) has been a pioneer in eco-tourism, offering guided walks in some of Australia's most iconic landscapes.
Over the years, TWC has expanded its offerings.
In ****, we expanded to the mainland and formed a partnership with the Australian Walking Company (AWC).
In ****, we introduced Guided by Nature, bringing our expertise to global destinations.
At TWG, we are united by our passion for environmental sustainability, cultural integrity, and delivering extraordinary walking experiences.
About the role
This is a part-time permanent position with flexible days (3 days a week).
It is an onsite position based in our Launceston office.
Are you a creative storyteller with a passion for social media, sustainability and content creation?
We're looking for a Social Media Coordinator to bring our brand to life across social media platforms, engage audiences and showcase the breathtaking experiences we offer.
What You'll Be Doing
You will be responsible for creating, curating, and managing content that engages our community, strengthens our brand presence, and drives audience growth.
Reporting to the Marketing Manager, your key responsibilities will include:
Assist in executing The Walking Group's social media strategy in line with broader Sales & Marketing goals
Create and design engaging content across multiple formats for Instagram, Facebook, TikTok, and LinkedIn, including assets for paid social campaigns
Monitor and manage community interactions, user-generated content (UGC), and social listening across all platforms
Stay ahead of trends by identifying new features and opportunities on key social media platforms to drive engagement and growth
Maintain brand consistency by ensuring all social content aligns with TWG's tone of voice and brand DNA
Capture real-time content by collaborating with the operations team to showcase TWG's walking experiences
Collaborate with influencers and brand partners to expand reach, engage new audiences, and strengthen brand credibility
Track and report on social media performance, using data insights to optimise content strategies
Support the Marketing Manager in delivering key commercial projects, ensuring social media aligns with priority business initiatives
What you will bring
Minimum 2 years' experience in a similar role, preferably within the tourism industry
A strong knowledge of social media trends and platforms
Confident rapport-building and business relationship management capabilities
Experience with copywriting and video editing for brands
Excellent written and verbal communication skills
Strong organisational skills and the ability to work independently
What's in it for you?
Established employee wellbeing program
Family & friends discounts across our walking products
Opportunities for ongoing training, social and professional development events
Exclusive pro-deals program for access to discounted adventure gear
If you're ready to blend your love for social media with the spirit of adventure, we'd love to hear from you
How to Apply
Please provide your current resume and cover letter explaining why you are interested in the position with Tasmanian Walking Company.
Tasmanian Walking Company is committed to fostering a diverse, inclusive, and respectful workforce and we strongly encourage applications from people of all genders, cultures and walks of life.
Aboriginal and Torres Strait Islander people are encouraged to apply.
#J-*****-Ljbffr